With Christmas just around the corner, we are all dreaming about our upcoming holiday adventures and ever growing Christmas lists. South Africa’s favourite outdoor adventure store, Cape Union Mart, will give one lucky customer the chance to win their wish list to the value of R10 000 as part of the #ShareYourWishlist campaign.

Says Odile Hufkie, Marketing Manager at Cape Union Mart: “As the number one gifting destination, we wanted to bring something new, engaging and interactive to our customers. All they need to do is create and share their wish lists to stand a chance of getting exactly what they want by using our app through Zappar. We’ve decided to put some extra cheer in Christmas by giving one lucky Zappar user an additional R10 000 gift card!”

Hufkie adds that they have adopted a robust omni-channel strategy to drive interaction with the app. “From newspaper, radio, stores to social media and emailers. We’re pretty happy with the response to date, but believe that this concept has high share-ability, so we expect to see rising numbers for the weeks leading up to Xmas.”

With regards to using the ZAPPAR App, Hufkie continues that they have always looked at doing Augmented Reality. “We were blown away by Zappar’s presentation, but more excited around the possibilities of this partnership and technology for the future.”

Hufkie concludes: “We implore our fans, friends and their friends to share their wish list to better their chances of winning. We’ve ensured that we have a vast selection of gifts and gadgets – the perfect gifts for mom, dad and the kids!”

#ShareYourWishlist at your nearest Cape Union Mart store or online at Cape Union Mart offers free delivery on online orders anywhere in South Africa.


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