Success_subconscious

SUCCESS FROM THE SUBCONSCIOUS

Readers of Buyology, by Martin Lindstrom, learnt that everything we believe about why we buy is wrong. That being the case, could it make sense that most of what we believe about success is also wrong?
shoe-string-budget

MAKE A BRAND SHINE ON A SHOE STRING BUDGET

Marketing departments have forever been faced by the challenge of doing more with less money. Work in the industry long enough, and you are invariably asked that most dreaded of questions:
Brand_Architecture

BRAND ARCHITECTURE THE NEW BLUEPRINT FOR SUCCESS

As a self-confessed ‘serial marketer’ with a passion for promoting people, products, brands and services that offer real value, I have reached a conclusion that advertising gets coupled with sales
DSTV

DSTVs NEW IPAD TV GUIDE

The iPad app version of DStv’s TV Guide has landed on our shores and it makes paging through a magazine for the very same information seem almost...outdated.
Legal_Drinking

INCREASE LEGAL DRINKING AGE

Two-thirds of South Africans polled in Synovate’s latest survey believe that increasing the legal drinking age to 21 will be effective in decreasing both underage drinking and alcohol abuse.
Media_Inflation_Watch

MEDIA INFLATION WATCH

The latest Media Inflation Watch data for the period Jan-Jun 2011 has been released by Mike Leahy. (% increases are on 2010 Jan to Jun)...
Creativity_in_Business

NEW BOOK CELEBRATES CREATIVITY IN BUSINESS

The creative business idea book from Euro RSCG Worldwide Explores the Vital Role of Creativity in Business Success, Drawing on Global Case Studies to Reveal the Thinking Behind the Biggest and Best Ideas.