SAB Lerumo’s class of 2019 start the programme in Women’s Month

SAB proudly welcomes four women who have enrolled for the 2019 class of SAB Lerumo programme. This national enterprise and development programme is geared towards strengthening and supporting female representation in the beverage industry.

SAB Lerumo, powered by SAB KickStart, SAB’s flagship entrepreneurship programme, specifically targets black women running small-to-medium enterprises in the beverage manufacturing industry with the intention of helping them to thrive and prosper in commercial markets. 

Now in its third year, SAB Lerumo has shifted its focus to supporting the beverage manufacturing industry. To qualify for the programme, the participants must run beverage manufacturing businesses, which are either alcoholic or non-alcoholic, are at least 51% woman-owned, have been operational for at least a year, qualify as an Exempt Micro Enterprises (EME) or Qualifying Small Enterprise (QSE) in the BBBEE codes and currently generate revenue with a potential to scale. 

The top entrepreneurs for SAB Lerumo 2019 are; Apiwe Nxusani-Mawela of Brewsters Craft, Gladys Mawoneke of BREVA Beverages, Mmule Setati of Frutal Juice, and Mosibudi Makgato of RM Catering Services trading as YaMama Gemmer.

SAB Lerumo draws on a rich history of development excellence. Leveraging off industry thought leadership, diverse networks of business coaches, and experienced industry partnerships culminates in years of expertise that serves to enrich the entrepreneurship journey at SAB.  

Phumzile Chifunyise, Enterprise Development Manager at SAB and AB InBev Africa, said that SAB’s entrepreneurship development programmes applied “a holistic approach to development by offering bespoke interventions relevant to the SMME size and sector”.

The five month programme consists of targeted business mentorship, market access linkages, need-based asset investment, industry panel discussions and bespoke consultations with SAB’s very own industry experts. 

“We are beyond excited and look forward to working with the selected business leaders. With the support of SAB’s 124 years of experience in the beverage industry, we are confident that together we can help grow their businesses to   even greater heights.

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