THE BODY SHOP SCHOOL HOUSE CAMPAIGN, SARON: MAY 2014 Global beauty retailer, The Body Shop, in partnership with Media24, will soon bring joy to 30 little hearts in the hamlet of Saron, near Tulbagh, Western Cape. With funds raised from their recently launched School House campaign, the group plans to build a much needed container school classroom for 4 and 5 year old children. Media24 Chairperson, Prof Rachel Jafta, has given her support of the campaign and will act as patron for the initiative. “Saron, is very dear to me as this is where my family has deep roots ,” says Prof Jafta. “With this initiative The Body Shop South Africa will bring about positive, sustainable change and hope to a very impoverished community,” continues Prof Jafta. Saron, which falls under the Drakenstein municipality, has approximately 6,000 inhabitants. Badisa, a social services organisation that works in this community, manages the day care centre in Saron, and due to a constant increase of needy children in the area, there is dire need of more educational facilities. Since pioneering the Community Fair Trade programme in 1986, The Body Shop International has been able to fund over 50 schools in some of the world’s most remote, marginalised areas. National trainer for the organisation in SA, Lana-Anne Abrahams, who spearheads the campaign, says that this is a way for the SA team to live the brand philosophy “Beauty with Heart”. “We are in our last stretch of the campaign, which launched in December last year. Our aim is to raise as much as possible so that we can put up an entire classroom complete with plumbing and electricity supply as well as furnishing it with as much as the budget allows,” says Abrahams who envisage raising another R50 000 to add to the over R200 000 already raised. A few of the limited edition Gingerbread House gift sets are still available, consisting of Ginger Sparkle Body Butter, Shower Gel, Cranberry Joy Body Butter, Cranberry Joy Shower Gel and Mini Bath Lily Cream. By pampering yourself or someone you care for, you will also help to fulfil a much needed facility for 30 children, aged between 4 and 5 years. “We are now calling on other businesses to help us fill the classroom by donating educational toys, kids’ paints, clay, educational books, puzzles, paper and basic stationery. The school is also in need of a TV and DVD,” says Abrahams. For more information about the School House campaign or to participate, e-mail firstname.lastname@example.org. For more about Badisa visit www.badisa.org or find them on Facebook/BADISA. Leave a Reply Cancel Reply You must be logged in to post a comment.