In South Africa alone there are over 220,000 registered NPOs*, many of whom face serious financial and capacity challenges, and could benefit from improved branding and marketing efforts. This is according to Designed to Change (D2C), who have successfully assisted over 25 charities with their design and marketing needs  – from logos and marketing material to websites and social media – since July 2018 as part of their #67Weeks Design Challenge, which was launched in honour of Nelson Mandela’s 100th birthday last year. The charity campaign culminated in a successful industry knowledge-sharing workshop in Victory Park last week.

D2C is a movement that works to join forces with creative professionals and marketers to help build up local non-profit brands, and has facilitated various design-led campaigns over the past seven years which have supported initiatives such as; Thy Kingdom Care Centre, which provides social and health care services to orphans and vulnerable children; Bonhappi-T which helps address hungry through the sale of t-shirts; Kidney Beanz Trust who work to help children with life-threatening kidney disease; and Ahim’SA which uses yoga to provide a healthy outlet to reduce violence in various township communities.


The aim of D2C’s #67Weeks challenge was to create 67 creative content pieces for small charities in 67 weeks – a goal which they were able to reach in only 52 weeks, totaling an impressive value of R185 800 and over 300 hours volunteer output. Wanting to continue the momentum of the project right to the end, D2C went on to facilitate a workshop event on 19 October to offer further value to the NPO sector, with tips on digital marketing, business strategy, social media and fundraising with volunteers the likes of Lucy Balona, Head of Marketing and Communication at Cancer Association of South Africa (CANSA); and Bongani Chinkanda, Chief Executive Officer at HDI Youth Marketeers. Those NPOs who took part included Sisterhood, East Rand Children’s Haven, The Princess Project, Rare Bear Project and Develop to Develop.


“A strong visual identity is of huge importance for any organisation, but is often underestimated or under-budgeted for. Our efforts through D2C aim to support local NPOs by effectively positioning them with credible and professional images for gaining the trust and assurance of prospective funders and supporters,” says Jeni-Anne Campbell, Founder of D2C, and Owner and Creative Director of Johannesburg based marketing agency JAW Design.  “Our inaugural workshop was a great success and we are now looking to host more of its kind going forward, starting with another one in July 2020, which we plan to make much bigger, with highly targeted content for greater impact”


“This educational session was very powerful, I benefited a lot. There’s an impact, and I am going to implement everything that I heard,” said Terry Menzhelele from RekopaneDrop in Centre, one of the NPO delegates who attended the workshop.


Visit the Designed To Change (D2C) website to learn more: https://designedtochange.org/*according to the NPO Register in the Department of Social Development as of 3 October 2019

Please see link to video from highlights from the D2C workshop event for your consideration for sharing out – https://www.youtube.com/watch?v=VoirKON5G9g&feature=youtu.be 

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