• 2020 goal of delivering 15 billion litres achieved one year ahead of schedule
  • P&G increases its target to 25 billion litres of clean water by 2025
  • P&G South Africa sets a 2019 target to deliver 1.5 million days of clean drinking water to families in need via Massmart and Gift of the Givers partnership


This World Water Day (22 March 2019), Procter & Gamble (P&G) is celebrating the achievement of its 2020 goal of delivering 15 billion litres of clean drinking water through its non-profit Children’s Safe Drinking Water (CSDW) Program. P&G is now accelerating its efforts to help provide clean drinking water to even more people by delivering 25 billion litres – more than 100 billion glasses of water – worldwide by 2025.


“We are proud to have reached this 15 billion litres milestone and are inspired by the even greater impact we can make through our new goal,” said David Taylor, Chairman of the Board, President and Chief Executive Officer of P&G. “This easy-to-use technology has helped many families over the past 15 years, and we’re eager to help even more in the years to come.”


Since the program launched in 2004, P&G has worked closely with a network of more than 150 partners to raise awareness of the global water crisis and provide water to families in more than 90 countries through a simple purification process invented by a P&G laundry scientist. With just one Purifier of Water sachet, a bucket, a stick and a clean cloth, 10 litres of dirty, potentially deadly, water can be turned into clean, drinkable water in only 30 minutes.


According to the World Health Organization (WHO), nearly 844 million people globally do not have access to clean drinking water. UNICEF estimates that women and children spend 40 billion hours each year collecting and managing water that is often contaminated. In fact, nearly 1,000 children die every day from water-borne diseases – more than HIV/AIDS and malaria combined. The United Nations has prioritized the need to address this through UN Sustainable Development Goal #6 which aims to ensure clean water and proper sanitation for all by 2030.


To date, P&G’s efforts to provide access to clean water are transforming communities by improving health, enabling education and increasing economic opportunities.


“P&G is committed to fight the world water crisis, in partnership with NGOs, governments, companies, and consumers. We have set a goal for Southern Africa in 2019 to raise 1.5 million days of clean drinking water for local communities in need,” says Jeanne du Plessis, Corporate Affairs & Citizenship Leader,  P&G Southern Africa.


The Massmart group (Makro, Game, Rhino, Jumbo, Shield and Cambridge stores) will once again support the objectives of P&G’s CSDW Program in South Africa, via a “1 purchase = 1 day of clean water” campaign*, enabling shoppers to contribute to the solution and to the global P&G 2025 goal.


Disaster response and management organisation, Gift of the Givers, works together with P&G in Southern Africa to distribute the P&G Purifier of Water sachets to communities in need. 


According to Gift of the Givers, Director of Strategic Partnerships, Badr Kazi, “There is still a huge shortage of access to clean water for millions of people in South Africa and neighbouring countries. People without access to clean water still drink water from the rivers or streams that are shared with cattle or drink untreated water from well points and tanks. This presents a major risk due to lack of hygiene and the spread of disease. P&G’s Purifier of Water sachet solution works to neutralise pathogens (including e.coli, typhoid, coliforms, viruses) and metals (iron, lead, cyanide) while removing after-taste and water discolouration, providing  a safe, practical and easy-to-use filtration system, particularly in disaster and water stressed circumstances.”


“Water security is not only the responsibility of governments. What Day Zero has taught us is that everyone – from each consumer to each manufacturer to each community – needs to play their part,” concludes du Plessis.


* For every P&G product consumers purchase during the month of April 2019 from participating Massmart stores, P&G will provide the equivalent of one day of clean water to help children and their families.


To learn more about the Children’s Safe Drinking Water Program, visit www.csdw.org/.

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