BELVEDERE AND JANELLE MONÁE SHARE VISION OF ‘A BEAUTIFUL FUTURE’ Belvedere Vodka, the original super-premium vodka, is excited to debut its stunning limited-edition bottle with GRAMMY-nominated musician, actor, and activist Janelle Monáe. The creative partnership encourages consumers to imagine another view, one of opportunity and empowerment termed “A Beautiful Future.” The metallic-blue collage design on the white, limited-edition bottle represents the peeling back of layers to reveal the words “Beautiful Future,” along with the familiar “Belweder” the Polish presidential Palace illustration and follows a series of annual limited-edition offerings. The narrative for “A Beautiful Future” builds on the programme which kicked off last year when Belvedere and Monáe hosted a brunch for Monáe’s grassroots movement, Fem the Future, dedicated to advancing awareness and opportunities for women – and those who identify as women – through music, arts, mentorship and education. Following this, a global social media campaign asked consumers to define what “A Beautiful Future” looks like to them. Responses included optimistic messages of diversity, self-expression, inclusion, and empowerment. In a series of co-created content, Monáe read aloud a selection of these inspiring posts, calling for a beautiful future to start now. Belvedere and Monáe both believe we must all be actively engaged in conversation, be given a space that encourages positive thought and afforded the opportunity to express hopes, desires and visions for what ‘A Beautiful Future’ looks like for all. “My collaboration with Belvedere is about a topic that’s very close to my heart – creating a future – A Beautiful Future – where people of all walks of life feel comfortable expressing themselves; where those who are typically dismissed feel included and heard,” says Janelle. Crafted using only superior grade Polska rye and water from its own local pristine source, it’s 100% natural, contains no additives nor added sugar, and is produced in accordance with the legal requirements of Polska Vodka. Its taste profile is structured, elegant and balanced, with a subtle sweetness, rich mouthfeel and smooth, clean finish. From Bloody Mary brunches to fresh sunset cocktails, this is a must have addition to any liquor cabinet worth its muster this season. Available from leading liquor merchants nationwide while stocks last. From R499.00. About Belvedere Vodka Produced in one of the world’s longest continuously operating Polish distilleries producing vodka since 1910, Belvedere was the first to generate a new standard of excellence by establishing the super-premium vodka category. Today, Belvedere’s distinctive taste and uncompromising integrity are recognized internationally by discriminating vodka enthusiasts who appreciate its dynamic, complex, all-natural character. For more information visit https://www.BelvedereVodka.com. Leave a Reply Cancel ReplyYou must be logged in to post a comment.