THE RIGHT TIGHTS – NIKE INNOVATION Different athletic activities affect different muscle groups. For example, a distance run optimizes the quads, hamstrings and calves; whereas a high intensity workout demands core activation. In addition to muscle groups, another factor amongst athletes is the desire to achieve the best workout, every time, and they look to products to help them gain the advantage. “Efficiency is always a key factor for our athletes — they want to get the most out of every workout,” explains Helen Boucher, VP of Women’s Training Apparel Product. “Tights are a huge part of any athlete’s uniform and we analyzed every design and fit detail to ensure key parts of the body are compressed for the right sport.” With that in mind, Nike’s newest Zonal Strength Tights feature compression zones built directly into the base fabric, targeting key muscle groups to reduce muscle vibration for an efficient workout, without restricting mobility. Here’s how: ARE YOU A RUNNER? Nike Zonal Strength Running Tights target thighs and calves to reduce muscle vibration where runners need it most. Flyvent waistband provides breathability and four-way stretch fabric enhances mobility, especially in the hips and knees. DO YOU HIT THE GYM? Nike Zonal Strength Training Tights provide enhanced support and muscle awareness in the core, glutes, quads and hamstrings. A high-rise waistband provides additional core awareness, which is integral for all training activities, from low impact like yoga to high impact cross training. Flat seams allow for zero distractions. Nike’s Zonal Strength Tights for both men and women are available in retail and nike.com starting January 12. To view the full story, visit http://news.nike.com/news/the-right-tights Leave a Reply Cancel ReplyYou must be logged in to post a comment.