Marketing is often overlooked as one of the most important aspects of business. No matter what area of business you’re in, you obviously want to turn a profit. And you can’t turn a profit if you don’t sell your product or service. It’s that simple. That’s why companies hire marketing and advertising professionals to help create a demand for whatever it is they’re selling. But just because you’re paying an agency to market your business, it doesn’t mean you shouldn’t know the basics.


In fact, having an understanding of marketing, what it means, what it entails and how it works, can make any business person better at their job. It’s not only about making as many sales as possible. There’s much more that you can learn from the discipline. Here are just six reasons why you should take a marketing course if you want to be better at business in general.  


It’ll help you better understand your target market

Just because you’re not directly involved in communicating with the target market, that doesn’t mean you shouldn’t understand their wants and needs. It’s important that you know who buys your product or uses your service so you can adapt your business model to suit their needs. If you know what there is a demand for, you can cater to it, which will inevitably increase your profits. Which is obviously something every business person wants.

For example, if you’re selling vacuum cleaners and you notice that your sales are declining because more and more people are replacing carpets with tiles and wooden floors, you have the opportunity to tweak your product so it suits the new demand. You could offer an extension that makes it easier to clean tiles or wooden floors. A basic sales and marketing diploma will help you learn how to understand and respond to the needs of your target market.   


It’ll improve your communication skills

From the CEO to the head of accounting, every business person has to communicate to someone. Separate departments in a business don’t operate in isolation. They all form part of a whole. Which is why it’s important that every person in each department knows how to effectively communicate. Doing a simple sales and marketing course online can teach you how to get your message across in the simplest and most efficient way. It’ll also help you learn to listen so you can receive feedback and start a dialogue instead of the information simply going in one direction.   


It’ll teach you how to sell

You may not be directly involved in selling your company’s product or service but that doesn’t mean you don’t need to know how to sell in other ways. You may need to sell your business model to investors. You may need to sell your ideas to the people at the top. Or you may need to sell yourself in an effort to get a promotion or raise. Whatever your job description is and whatever level you’re at on the corporate ladder, knowing how to sell can only make your life better. So, why not learn how to do it the best way possible and take a sales and marketing course part time?


It’ll give you insights into consumer behaviour

What time of year do your clients need to use your service the most? When do your customers generally purchase your product? And why do they choose your brand (or not choose your brand) over competitors? It’s important you have insight into these things. Your marketing team can give you the information but you’re the one who needs to understand how it works in the grand scheme of things. Having the ability to comprehend what your consumers are doing, and why they’re doing it, allows you to predict how they will behave in future and plan accordingly.  


It’ll help you come up with your next big idea

Marketing isn’t just about selling. It’s not just about communication. And it’s not just about consumer insights. It’s also about finding new and innovative ways to put your brand ahead of competitors. This means it requires an element of creativity. With sales and marketing training courses, you’ll be taught how to think outside the proverbial box and look at things from a fresh perspective. You’ll learn how to think differently from anyone else. And that’s how you come up with big ideas.


It’ll teach you how to interpret data and improve your decision-making

A large part of marketing is taking data, interpreting it and making decisions based on the information provided. This is a skill that can be applied to any area of business. Whether you need to figure out how to motivate your workforce or choose which employees to retrench during downsizing, you’ll be able to make better decisions if you’re able to take the data you have and let it guide you.  

About The Author

I was born in the Eastern Cape, close to the waves. After getting my degree in Media, Communication and Culture, I knew it was time to make my way to a big city. Not wanting to leave the ocean, Cape Town was the natural choice for me. At first I thought the fast paced world of marketing. But I never forgot that what I'd always wanted to do was write. Now I'm a freelance writer, where my office is my bedroom and my platform is the World Wide Web. I live with my partner and our two beloved Great Danes. When not reading or writing you can probably find me on the beach or exploring nature trails.

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