There are many people who have started a home business. It’s often born out of enjoyment and as a side hustle to supplement fixed a income. It’s an excellent idea for working professionals, who have the time and inclination, to start a home business as everyone needs some extra cash in the bank.


When you’re a business owner, whether it’s of a major corporate, a startup or a home business, you will be faced with many different challenges. These may come in the form of a lack of resources, the need of additional funding, or dealing with a failed marketing campaign that’s losing you money. Things can often be tougher for home business owners as they lack the support and capital that other business types have access to. Therefore, home business owners need to be creative about how they operate to mitigate risk.


Of course, no matter the type of business you run, growth is top of mind for every entrepreneur. Even if your home business is a side hustle, growing it results in more profits in your back pocket. Often times, home business owners find that they experience unprecedented success with their business. It grows before they are ready and this in itself can be a tricky path to navigate. But, no matter the way in which growth happens, it’s a good thing and it should be sought out and chased.


So, here’s how your grow your home business.


Bootstrapping and a business advisor

It’s worthwhile investing your time into understanding the bootstrapping as a way to fund and grow your business. This is the strategy of only using your money to get what you need and where you need to be. You need to unpack the best ways of spending your profits so that you may nurture the expansion of your business.


Ideally you would make sure your profits are sent straight back into the business. And you’d constantly be trying to find the most cost-effective way to do things that help your entity to grow in both customers and profits.


Finding the perfect strategy to grow your business with the bootstrapped funding concept might require you to seek the assistance of a business advisor. This will cost, of course, but it could very well be worthwhile and you won’t need their services forever.


Make use of everything free

There is a number of free online service that can assist you with marketing your business and helping to make your brand stand out. For starters, every single business must have an online presence. Many small companies start out by creating social media platforms on which they can begin engaging with their target audience. These social media channels are completely free and open up a world of opportunity to grow your brand and communicate with your customers or potential customers directly.


But this is not the only online presence you need. The average consumer is digitally minded and will want to visit your website. Having a website that is up-to-date and attractive will garner trust in your potential customers. You can find free website software and templates online that are easy to set up and navigate.


Whittle down your product offering

Many small business owners think that if they offer a variety of products and services they’ll make a killing, so to speak. However, focusing on a couple of offerings that you’re outstanding at delivering on is a far better approach. Of course, it’ll take time to create a customer base and repeat business takes some serious groundwork. But offering too many products or services will only leave you distracted and pulled in too many directions.


Whittle away at everything you think you can or should offer and decide on three or four things that you’ll promote as your value proposition. Then work on making these what you are known for. This is the less risky approach. After all, you’re only one person and stretching yourself thin will land you in hot water with disappointed customers. You will also need good reviews; word-of-mouth marketing is crucial to the success of any type of small business.


Look, no one said it would be easy. Growing a business is difficult and will give you sleepless nights, whether it’s a side hustle or your career dream. If you’re a home business owner you’ve likely got some big goals for the business. You can attain them by taking a truly pragmatic approach to your business’s development and giving attention to every detail.


Never stop learning and preparing for the growth you expect to achieve. You must continue learning and consciously educate yourself. If you are looking to chase more customers then enrol for a marketing course that’ll show you the ropes of creating a stellar marketing strategy. If you can see yourself employing a couple of staff members soon, then sign up for human resources and legal courses. These are pre-emptive steps towards your inevitable success.  

About The Author

I was born in the Eastern Cape, close to the waves. After getting my degree in Media, Communication and Culture, I knew it was time to make my way to a big city. Not wanting to leave the ocean, Cape Town was the natural choice for me. At first I thought the fast paced world of marketing. But I never forgot that what I'd always wanted to do was write. Now I'm a freelance writer, where my office is my bedroom and my platform is the World Wide Web. I live with my partner and our two beloved Great Danes. When not reading or writing you can probably find me on the beach or exploring nature trails.

Leave a Reply