South Africa’s largest leading automotive retail group, Motus Holdings, unveiled its online brand, motus.cars today. Not only is this the first new online brand launched by an automotive retail group, but Motus is also the first retail group to launch a true ONLINE brand in the form of a URL. motus.cars boasts an online “warehouse” where consumers can shop all 25 most recognisable brands of new cars and over 10,000 dealer-certified used and demo cars.

While motus.cars offers a new progression to the car shopping journey – all things car are certainly not new to the brand.  The Motus story dates back to 1948 with the opening of a service station in downtown Johannesburg, which grew into the successful business which ultimately became Imperial Holdings.  In 2018, Imperial Holdings unbundled into its two main businesses: Imperial Logistics and Motus Holdings, with the latter housing all its automotive related entities. The trusted name of Imperial has been changing over to Motus during the past two years and the launch of motus.cars is the culmination of the Motus brand change. 

The motus.cars website offers a platform to shop for all new and used cars, bikes and trucks from the Motus dealers and it doesn’t stop there. The offerings on the site cover every car-related requirement South African car shoppers and car enthusiasts may have. Being an aggregator of an automotive retail group, motus.cars offers several tools and functionalities on the site which differentiate it from other car aggregator sites, making it the one-stop shop for “everything cars”.  All you need to do is “click”. The website features include:

  • The ultimate user-friendly online car shopping experience
  • Car buyers have the opportunity to shop new cars from 25 of the most recognisable major car brands on one portal
  • A selection of over 10,000 demo and used cars, all of them guaranteed not stolen or rebuilt
  • Access to monthly promotions across different brands, all in one place
  • The ability to browse through all the priced-to-go vehicles from 246 dealership
  • The ability to compare cars across all available brands
  • Even more conveniently, the website offers the ability to compare cars across new, used and demo categories
  • The ability to apply for finance online, with a helpful vehicle finance calculator
  • A cost of vehicle ownership calculator
  • Comprehensive first-time buyer assistance, tips, and tools
  • 13 different search filters which allow car shoppers to refine their searches by e.g. province, colour, transmission, fuel type, and even down to specific vehicle features 
  • The ability to add cars to your favourites, making browsing so much easier
  • Four different contact methods allowing shoppers to enquire about a car via an enquiry form, a phone call, WhatsApp chat or even a please-call-me request
  • Getting assistance from a real live chat agent
  • Booking a service online at any of the Motus franchised dealers nationwide
  • Automotive news, new car reviews, used car road tests, motorist tips and hacks, all from independent experts 
  • The use of website features and elements that consumers have become accustomed to in their daily online activities, such as a static mobi quick-link navigation bar at the bottom of the screen 
NEWLY LAUNCHED ONLINE BRAND, MAKES BUYING A CAR AS EASY AS A “CLICK” …

motus.cars offer a safe and trusted place to shop for your next car, with all used cars being 100% Motus-owned, consumers can have peace of mind with a guarantee that the car is not stolen or rebuilt.  The risk of being caught in an online car buying scam is alleviated.  motus.cars also holds the stock of 246 Motus dealerships offering a variety of 10 000+ used cars and demos, and 25 new car brands.  All cars are sold by franchise dealers with approved workshops and you can trade-in your old car through reputable dealers, making your next deal possible.

motus.cars is going to market with a three-week road trip, that kicks off on the 16th November, hosted by popular comedian Nic Goliath.  Nic and his team will be starting their journey at the Motus Toyota Cape Gate dealership in Brackenfell, Western Cape and ending at Motus Ford Germiston in Gauteng.  The team will visit a total of nine Motus dealerships – test driving various vehicles along their way during their trip from Cape Town, through Bloemfontein and onto Gauteng.

Nic is a local guy with whom every-day South Africans can identify, which makes him the perfect choice to introduce motus.cars to South Africans. His youthful personality, energy and openness is well-fitted to motus.cars . Nic bases his comedy on true stories and strange yet funny observations in his daily life. With his light-hearted personality Nic is certainly going to make the motus.cars road trip a journey not to be missed. South African car shoppers and comedy fans can follow his progress on Metro FM, weekdays @15h00-18h00 with DJ Naves & Sphectacula checking in on him with live crossings, as well as Facebook and YouTube updates.

“We are extremely excited about the launch of motus.cars, which truly is the culmination of the re-branding roll-out of Motus Holdings. ” said Corné Venter, CEO: Motus Retail & Rental SA Division.  

motus.cars is not only an industry-first in so many ways, but also the first true online brand in our company. We really love our catchy new brand and trust that South African car shoppers will enjoy the online experience now available to them,” he adds. “As consumers are spending increasingly more time online there is no better time to launch motus.cars, the one-stop website for everything cars.” 

Visit motus.cars and start your car buying journey online and join the conversations on Facebook and YouTube.

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