It’s All About Improved Quality of Life


The world is turning to simpler, cleaner and healthier lifestyles as people start to focus on environmentally-conscious living. Although we are well into the 2017, it is never too late to start enjoying the best life has to offer.


“There is an increasing focus on wellness and improving one’s health in today’s world. These factors are becoming all-important to most people, especially among Millenials and post-Millennials, who believe more than previous generations in the value of living a decluttered life where, happiness and experiences are important,” says Michael Mckechnie: Director of Sales – Consumer Electronics Group at Samsung South Africa.


Samsung agrees with trendsetters that it is time to move away from onerous chores and overly-complex living. This is why our home appliance innovations focus on adding real value, reducing unnecessary effort and – of course – bringing streamlined design into homes to organise and enhance interiors.


Samsung’s home appliances support this growing desire for simple, fresh and smart choices, adds McKechnie.


Through technology and innovation, Samsung has enabled consumers to take the first steps in living a holistic life where the home front can be designed to empower users to free up their living spaces and here are some tips and tricks:

  • Improve your health and support weight loss goals by eliminating fried fast food from your diet. Samsung’s Convection Microwave Oven with HotBlast™ and SLIM FRY™ technology delivers crisp snacks and quick meals without the fat and in minutes. This revolutionary oven also allows you to easily prepare homemade and wholesome alternatives to store-bought yoghurt and bread.
  • Cut the costs of groceries and reduce the time spent preparing dinners by buying and freezing in-season vegetables and preparing frozen dinners in advance. Samsung’s Top Mounted Freezer refrigerator with Twin Cooling Plus offers ample space, quick and effective freezing and customisable control to make cost-saving food storage a breeze.
  • Tidy up your kitchen by replacing a multitude of appliances, such as the deep fryer and bread maker, with a single, sleek Samsung Convection Microwave Oven.
  • Start every day with super clean linen and soft furnishings – without negative environmental impacts – by deep cleaning everything in Samsung’s AddWash™ Washing Machine with ecobubble™ technology. Efficient ecobubble™ technology mixes air, water and detergent to create bubbles that penetrate your laundry faster, helping you wash at cooler temperatures, which is better for the environment and your power bills. Delivering superior cleaning in under an hour, Samsung’s AddWash™ Washing Machine reduces the time needed for washing, enabling you to enjoy more family time or time on the things you value.


“Samsung is constantly raising the bar for smarter home appliances that enhance experiences. Our ever-growing home appliance range is designed to slot in with the modern quest for healthier, eco – friendly living and more time to do the things that matter in life,” concludes McKechnie.


For more information about Samsung’s home appliance range, visit

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