Providing value-added risk management at no extra cost

Santam, South Africa’s largest short-term insurer announced the introduction of six new SOS services aimed at helping its personal lines clients to reduce risk both at home and on the road at no extra cost.

Says Sandra Aspeling, Santam’s Head of Product Development: “This is not about handing out freebies to clients. We have carefully monitored our industry and listened to our clients to determine their needs. Based on our research, we developed a suite of value-added services which we believe address those needs.”

“We live in a state of flux where things change constantly and where certainty is a relative term. We looked to the concept of real value and found some compelling information which fuelled the need for this offering. With the proliferation of value-added offerings we have found that these services are generally not well-understood and that they are therefore not always used. We have decided to expand our SOS offering to include these services thereby ensuring maximum impact,” says Sandra.

“We believe these services will go a long way in addressing some of the needs of our client base and society broadly, which is why we took our time to conduct comprehensive research with our brokers and clients, to determine what the real needs are. These insights allowed us to select essential products which are quite tangible in significance and create an applicable service channel from which they are rendered.”

On 1 November, Santam’s personal policyholders received the following range of new benefits at no extra cost to them.

Road Assistance

A 24-hour contact for roadside emergency services anywhere within the borders of South Africa.

Home Assistance

A 24-hour helpline to assist policyholders at home with the call-out of service providers like electricians, plumbers or locksmiths.

Home-Drive Assistance (Limited to within 50 km of the city centres of Johannesburg, Pretoria, Nelspruit, Polokwane, Durban, East London, George, Cape Town and Bloemfontein)

To drive policyholders home in their own vehicle in the event that they’ve had more to drink than the legal limit. This service is limited to six call-outs a year.

Route Assistance

A 24-hour limitless directions helpline, within the borders of South Africa, by telephone, fax or e-mail, for when they are lost and need directions.

Medical Assistance

To assist with emergency telephonic medical advice, transport by ambulance to hospital, arrange for your family to be notified of your condition and trauma counselling. This service is available at all times.

Legal Advice

A 24-hour helpline which assists with legal advice on matters such as criminal offences, fines, debt, contracts, labour law, divorce, maintenance, accidents and more.  This advice is given by qualified and experienced attorneys and is offered by Legal Exchange Corporation (Pty) Ltd.

Says Aspeling: “Our promise of doing good and proper insurance means individuals don’t have to wait to get to the claims stage to experience everything we can offer them. We are really proud of our value-added risk control and claims management services that go beyond insurance.”

“We know our clients are bombarded with value offerings every day. We have created a one-stop solution for our clients so that we can assist in managing risk in their day to day lives.”

Each service is available through Santam’s 24/7 Emergency and Claims line

(0860 505 911).

“We want our clients to know that we are there for them. The value of insurance is making sure that our clients have peace of mind and that we will be there for them, no matter what.”

Santam, insurance good and proper

Santam is South Africa’s leading short-term insurance group with a market share of 22%, over 4000 staff members and 4500 broker partners nationwide, and MiWay as a direct insurer. The company insures most of the Top 100 companies listed on the JSE. 

Santam’s competitive advantage is entrenched over 94 years of offerings its clients a wide range of short-term insurance products that have been scientifically modelled to suit their needs as well as having the highest claims efficiency in the industry. The company is recognised by its peers as having the technically most competent staff and is also awarded best insurer by the Financial Intermediaries Association for the past three years. 

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