Women’s Month not only shines a light on the inequalities women have, and currently, experience but also celebrates the women who have made a difference and made their mark in history. This year, as the world seems to be off its axis – with the concerning increase of gender-based violence statistics and talk of more radical changes to women’s rights expected – Jessica Tandy, director and partner at Bizmod says that it is up to each and every one of us to stand up and be heard. 

“Traditionally women are known for being nurturers and when we bring this characteristic into the workplace the positive effects are felt by all with a direct effect on the company culture to the bottom-line,” says Tandy. “Employees who feel valued and understood deliver over and above. Any successful entrepreneur will tell you that a successful business is more than just the products and services it delivers, it is the employees who create a successful and sustainable operation.”  

There is a balance to nurturing and delivering that needs to be understood and when an organisation is able to balance this the results are endless. Tandy compares this to running a marathon versus a sprint. When running a sprint you get there quickly but there is a higher risk due to exertion of energy and pressure on your body with a longer recovery period.  Whereas if you approach your business objectives the same way a runner approaches a marathon, there is a mentality of understanding that scaling takes time, managing and keeping the balance between your emotions and mental exertion. “This may affect the growth pace, but this approach does enable you to stay in the game longer,” says Tandy.

She says that COVID ensured we took a deeper look into understanding the core of human nature. “At the core is community. Being part of a community, understanding ourselves and focusing on our self.”  Typically a man-lead environment focusses on moving fast, this can often lead to personal trauma that is trivialised and normalised within the organisation.  “COVID taught us that this is not sustainable,” says Tandy. 

So, what does this mean for our future working environment? There is no doubt that the workplace will always be fast paced.  But what is different now is that employees need to feel like they belong.  They need to know they are supported – it is about nurturing one another, understanding and respecting one another, not just in the workplace. “From a management perspective we need to understand what is required from us to support employees so that their performance is maximised,” says Tandy.  

The current economic challenges are highlighting what is truly important, and this is not material items, despite having become accustomed to living in a world which is driven by materialistic possessions. Tandy says now more than ever, how you connect with one another, and the culture of an organisation will play a much bigger role. 

Women driven organisations tend to be centered around being connected, supported, understanding your threshold and working towards this. This is more important than ever as mental health is finally taking centre stage. “In today’s environment the financial benefit is as important as mental health and it is imperative that businesses are investing in all elements of the business and in particular investing in their employees with this in mind, concludes Tandy. 

Visit the Bizmod website for more information

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