MINIMA CLOCK LAUNCHED JUST IN TIME FOR CHRISTMAS With just days left until Christmas, time is running out to find that perfect present for friends and family. If you’re looking for a stylish gift that won’t cost the earth, minima – South African digitally-crafted timber design – has just released its new range of desk-top timber clocks. Stood up straight or tilted, its look is sleek, simple and minimal. Designed to only tell the time – no alarms, emails, weather gauges or calendars complicate its purpose – the clock goes back to basics to perform just one simple thing. Designer Jacques Cronje says of the clock, “Our smart gadgets constantly remind us about our work and home commitments and deadlines that we need to meet. The clock is the antithesis to this always-on world; it does one thing well: tell time.” Lightweight, it can be easily transported – ideal if you’re travelling overseas and want to take a South African designer gift along. Or, at just 100mm x100mm in size, it makes for a sophisticated stocking filler or Secret Santa surprise. Retailing at R350, the minima clock is available to purchase from Studio 18 at Cape Town’s The Woodstock Foundry (open 9am – 5pm on weekdays and 9am – 1pm on Saturdays during season) or larger orders can be placed with minima directly. Visit www.minima.co.za for more information. For more information or follow @minima_design. Leave a Reply Cancel ReplyYou must be logged in to post a comment.