Helen is a well-known and highly respected member of the South African events and destination management community. Having established and managed her own company for more than eight years, she is acknowledged as one of the foremost experts in her field.


Helen obtained a Bachelor of Social Science degree from UCT, majoring in Industrial Psychology.  She then went on to travel the world, buying homeware, and wholesaling to various prestigious homeware stores around the country.


In 2001 Helen was asked to set up and head the events division for an advertising agency, Oscar Tango.  With Diageo / Brandhouse as their main client, Helen executed over 100 events a year for brands like Johnny Walker, Bells, Captain Morgan, Tanqueray etc.


In 2010 Helen decided to start her own agency called MINT Productions & Destinations – a full service events & destination managementagency specializing in effective event management solutions and unforgettable experiences for leading corporations and discerning private clients.


Helen’s passion for uplifting women led her to, with a partner, launch the Women’s Lifestyle Expo in 2014.  The event focuses on empowering women through educational and informative talks, while also catering for their health, wealth and wellbeing.


Helen heads up a dynamic team, many of whom have international experience. Together they offer a professional, hands-on approach and consistently provide their clients with a result that is within their means yet beyond their expectations.


Over the past 10 years MINT has executed successful and extraordinary events for international clients all over Africa, including Kenya, Nigeria, Rwanda and Mauritius.  MINT is also the Southern African licensee for Quintessentially & Co Events, the world renowned luxury event management company.


Clients include Facebook; Old Mutual; Nedbank; Entrepreneurs Organization; Criteo; Lucara Mining; Mastercard; SGS; Access Bank; Diacore and many more.

About The Author

Tasneema Diest

A multimedia designer. She is passionate about videography, something she says gives her the ability to take all that surrounds our everyday life and interpret it in unexpected ways. She takes pleasure in being able to translate messages using unconventional methods. For her, it's about making everyday objects interesting and more aesthetically pleasing. She enjoys traveling, music, films, and spending time with family and friends when she’s not designing. She believes she is a change maker, adding, “Life does not get better by chance, it gets better by change.”

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