A dog’s skin is their first line of defence against infection causing bacteria and parasites, it also helps retain moisture and regulate their temperature.   Rita Fernandes Pedigree® brand custodian, says that a dog’s coat can be the first indication of their health status. “A shiny coat is obviously a sign that your dog is doing well, however the opposite is an indication that something sinister is brewing.”

Looking after your dog’s skin and coat does not have to be a 24/7 affair, says Fernandos.  Below she provides four easy ways of looking after your dog’s coat, and in turn looking after his health:

  1. Brush your dog’s coat regularly.  A well-kept coat retains warmth, and also increases circulation while distributing your dog’s natural oils from one part of the coat to another, giving it a natural healthy shine. This natural oil also repels rainwater and keeps your dog warm and dry.
  2. Don’t opt for the buzz cut. When shaving your dog don’t cut off too much of his coat. His coat is what keeps him warm and protected, especially in winter.
  3. Give a dog a bath. Since dogs are known for their mischievous ways, it is expected that they will get dirty often, and therefore will need a bath. Since the natural oils in a dog’s coat are important for protection, there are a few steps that need to be taken into consideration when bathing:
  • Use warm water in a warm room – cold air will dry out the dog’s skin.
  • Don’t use human shampoo. Use mild shampoo specially formulated for dogs.
  • Towel dry your dog – a hair dryer will only dry out his skin.
  1. Your dog is what he eats. Nutrition plays a large role in a dog’s outward appearance. Just as when you eat the wrong things it reflects in your face and body, with your dog it reflects in his coat. Linoleic acid and Zinc are two of the most important nutrients your dog needs for healthy skin and coat, and Pedigree® dog food has been formulated with these two nutrients, as well as key essential oils that keep your dog health and nourish their skin and coat.

“Dogs will be dogs, and you can’t stop them from coming into contact with dirt and other nasty things,” says Fernandes, “but it is your responsibility to help keep his first line of defence—his skin and coat—as healthy as possible.”


Pedigree Small Breed - Beef LR

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