Cheryl Collins is SPICE4LIFE Ambassador for the United States of America, and founder of Women Entrepreneurs Worldwide, an organisation established for the purpose of “Building Cultural Relationships and Networking Bridges Globally”.  We asked her what her SPICE4LIFE is, that thing that makes her tick:

What is your SPICE4LIFE? That thing that you live for? That you are passionate about? That excites and motivates you?

It is the desire and ability to show others that faith activated, along with a desire for individuals to have a better understanding and respect for one another, thereby creating a better world for future generations.

My SPICE4LIFE, the thing that I love to do, share, be…

Building cultural relationships globally in conjunctions with bringing together women for understanding commonalities that will benefit future generations for possibility of a more humane world of working together.

I was inspired to do what I do because …

When I visited other countries and saw the lack of access to basic life sustaining things.  Also, when the devastating economic recession was a global impact.

I define success as follows …

As accomplishments of goals that have a greater positive impact on others.

My main contribution to the business is …

Leadership, ability to build rapport and relationships on a global scale.

My best “switch-off” strategy is …

A time to step back from circumstances and situations to gain ability to view from a different perspective.

The leadership qualities I most admire are …

The ability to be a listener, while reducing the ability to offer judgment, and to discern how one’s life experiences can give a different perspective.

The thing that gets me through the tough times….

Is the core strengths that were instilled during my youth and faith activated by beliefs that life is full of trials and tribulations, but it is will and perseverance along with a positive mindset to overcome.

My life’s motto is …

”to thin own self be true.”

The thing I wish for the most is …

Peace, respect, harmony and a better life for individuals globally.

Do you consider yourself a superhero? Why/Why not?

No, I do not consider myself a superhero.  I consider myself an individual who can possibly make a difference in diverse environments.


Well, we think that you MARVEL-lous! So….


If you could choose one person to call on when ‘in battle’, who would it be? 

The Creator to activate my strength.

What was the toughest battle you ever had to overcome?

Convincing those in authority that my legal education should be paid for by the firm.

 When did you officially become a hero… when was your big break? 

I am not a hero.  I do strive to make a difference in diverse cultural environments.

What is your secret weapon that you save to help you against only the toughest of villains?

The secret weapon is self-determination and belief.

If there was only one place in the world you could save, where would it be? 

It would be the place where children have no chance to a worthwhile life.  Where war, poverty, no entitlement to education consume their everyday lives.

What do you do when you are not saving the world?

Although, I am not saving the world, a considerable amount of my time is spent with my grandchildren and family.

If we had to repay you for saving the world, how would we celebrate? 

By implementing projects that are educational and assist those with skills regarding entrepreneurship.

What is your ultimate superpower?

If I had an ultimate superpower, it would be relationship building and cultural understanding.

What is the “thing” that you think we need in order to save the world? 

A better understanding of differences of cultures and respect for one another.

My superhero mantra is…”

Building Cultural Relationships and Networking Bridges Globally.” “Each One Reach One, To Propel Many.”


Find out more about our AMBASSADORS

Or read more about Women Entrepreneurs WorldWide

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