Founding director of ovatoyou and ImagineNATION Alliance

Amanda Reekie is a marketing specialist with over 20 years’ experience in FMCG, retail and e-commerce. She is also founding director of ovatoyou and imagineNATION Alliance.

ovatoyou is an independent mobile research app that provides brands with competitive insight into customers’ preferences, behaviours and lifestyles. Its innovative technology, which was developed in collaboration with Polymorph, allows users to participate in mobile surveys using their smartphones with the result being broad geographic reach, faster turnaround time and affordability.
imagineNATION Alliance is a marketing consultancy that was launched in 2004. It focuses on brand strategy, research and brand-related training. Clients include Virgin Active, Coricraft, Clicks, Nedbank Private Wealth, John Brown Publishing, Atmosphere Communications and Media24 Newspapers. In 2005, ImagineNATION Alliance launched womenNATION, a unique qualitative research tool that provided insight into urban South African women.

Amanda was also the founder of Moozi Co Marketing in 2001. It assisted businesses with their marketing strategies, brand positioning, communication plans, consumer research and communication elements such as websites, brochures and packaging. Clients include Colgate-Palmolive, Woolworths, African Nature Company and Ogilvy Young and Rubicam (Gitam).
During her career she has also held the position of marketing, brand and product manager at various companies. This includes Inthebag (Pty) Ltd South Africa, the Edcon Group and Colgate-Palmolive.
Amanda has a BA Degree in English, Law and History from the University of the Witwatersrand and a Diploma in Marketing Management from the Institute of Marketing Management. She’s also a travel enthusiast who has a great affinity for the African bush and also loves good music and movies. Amanda resides in Wynberg, Cape Town with her husband and children.

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