South Africa’s go-to local fashion authority continues to innovate its recently launched Superbalist by Private Label with a new collection for spring. The ‘Your Style, Our Label’ campaign champions inclusivity, with accessible, quality fashion across all sizes. As a new venture for, the Superbalist Private Label is fashion-first, accessible, real, forward-thinking and locally relevant. It’s also already a top-selling brand on the site since its launch in June 2019. 

Kelly Fung, Head of Editorial at, says, “Our spring collection promises effortless clothes that multitask just like you do. Our shoppers are looking for timeless, classic items that might nod to trends but also transcend them. Our Superbalist by selection is all about simplicity.”

Fung says that the collection focuses on quality, versatility, comfort and longevity, with statement pieces to elevate any wardrobe.  “Once again, inclusivity is key, and we have fashion-forward clothes across all sizes. Both the men’s and women’s collections boast pieces that allow for ease of movement and utility.”

Women can look forward to elegant silhouettes, with slip dresses with asymmetrical hemlines, paperbag-waist shorts, unfussy button-down resort shirts and whimsical florals in sorbet shades. Men can anticipate a solid collection of summer staples that will see them through the season and beyond. Think a core collection of tees and polos, everyday chinos and the classic trucker jacket that every man needs in his wardrobe. 

Fung adds, “This private label is predominantly locally made and celebrates our South African flair and love of bold colours and patterns. It’s also all about innovation and newness – we strive to be ahead of the curve in everything we do. Our customer-centricity is core to this collection and our brand.” offers clients the widest selection of international brands as well as a broad range of local brands including the Superbalist Private Label. For more information and to shop the collection, visit

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