Dr Bianca Piraccini Visits South Africa

Modern Hair – the licensed distributors of the full range of P&G Salon Professional brands in SA including Wella Professionals, System Professional, Kadus Professional and Sebastian Professional, recently hosted a high tea at the Table Bay Hotel. Modern Hair Managing Director, Chris Stofberg introduced the latest addition to their portfolio, Salon Professional – Nioxin – Innovative hair care products formulated to help those with thinning hair achieve thicker, denser looking hair in 30 days guaranteed.

“The Nioxin brand is now a part of the P&G Salon Professional portfolio which was taken over by Modern Hair in January 2013,” says Chris Stofberg. “This completes the brand offer which we have for our salons, and ensures that they can cater to each client’s specific needs. In addition to representing the number one ranked salon colour in South Africa we now also have the number one ranked thinning hair care brand. “

“Thinning hair and hair loss is a very controversial topic with a lot of unfounded claims being made and we thought it prudent to bring the experts straight to our clients to clear up a lot of confusion surrounding this common condition.” Dermatological Spokesperson for Salon Professional – Nioxin, Dr Bianca Maria Piraccini, MD, Ph.D. accompanied by Senior P&G Scientist, Scalp and Hair Expert for Nioxin, Dr.  René C Rust, Ph.D. shared their extensive knowledge regarding the problem of hair thinning with the audience as well as provided the audience with academic insight into hair and scalp needs. The event also saw the likes of other medical professionals, including Nioxin’s brand ambassador, medical doctor, presenter, international speaker and business consultant, Dr. Michael Mol. After the event, Dr Mol tweeted an alarming statistic, “More than 50% of men and women experience hair thinning. You? Or the driver of the car next to you ;).”

“We also believe that many people suffering from thinning hair are not aware of the options available to them and through our salons and stylists, we want to educate them on the available cosmetic solutions, which in many cases are more affordable and effective ways of dealing with the problem,” says Modern Hair Education Manager, Theresa Gouws.

After the in-depth presentation, guests were offered a one-on-one Nioscope diagnosis, whereby Nioxin consultants performed a detailed scalp analysis and were able to determine the stage of one’s hair thinning in less than five minutes.

NIOXIN® system collections can be found in select salons nationwide ranging in retail price from R470 for the trial size kit which includes a cleanser, scalp revitalizer and scalp treatment or alternatively single size products ranging between R240 and R479. For more information on NIOXIN technologies and how they help address thinning hair or to locate the nearest NIOXIN® salon, call 021 590 3700 or contact info@modernahir.co.za




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