FIT. FASHION MEETS COUTURE IN AN EXCLUSIVE DESIGN COLLABORATION Iconic South African Designer, Gavin Rajah joins forces with fashion focused activewear brand Fit. to create a limited edition sport luxe collection. The FITXGAVIN RAJAH collection will debut at the Mercedes Benz Fashion Week in Cape Town on the 23 March 2017. The collaboration born out of an insatiable thirst for fashion and innovation, features 6 unique pieces with exciting new prints and pieces designed by Gavin Rajah, each designed with a strong sense of sports luxury. The collection is perfectly aligned to Fit.’s promise of delivering fashion-forward sports-luxe clothing, to take you from sweat-sesh to shopping spree – and beyond – seamlessly. “I loved designing pieces for this collaboration as it resonates with street culture and is where fashion is at. It’s utilitarian, and has a place and allows me to use my prints in a commercial way, making couture more accessible. ” says Gavin Rajah. The FITXGAVIN RAJAH collection merges a sporty fashion aesthetic with functional performance, comfort, and luxurious materials. Expect to see a distinctive print designed by Gavin Rajah, translated into designer sports-luxe pieces, made from carefully considered fabrics that offer ultimate comfort, and are ideal for all types of active training. Hot on the Fit. trend map right now is the use of mesh in new and innovative ways – a design detail which comes through strongly in the FITXGAVIN RAJAH collection. “There’s something so fresh about the couture influence translated into activewear. It’s fashionable, functional, and highly desirable,” says Fit. Creative Director and Founder, Lizette Piha about the collection. The FITXGAVIN RAJAH collection, is aimed at women, seeking stand out pieces that push the limits and break boundaries in the functional style arena. Rajah concludes, “Our combined expertise and excitement has resulted in an exceptional product, that will excite fashionistas.” The FITXGAVIN RAJAH collection will be available in the Fit. boutiques at Wembley square and at the Virgin Active Green Point, from 31 of March 2017 for a limited period only. www.fitgymwear.com Gavin Rajah Leading South African designer and innovative creative director, Gavin Rajah, is internationally renowned for creating elegant, refined couture pieces. He uses his stature as a designer and creative to bring awareness to obstacles facing children in our communities, and has been appointed by the United Nations as a UNICEF Goodwill Ambassador. Currently inspired by the idea of healing the rifts that divide us, Rajah’s latest work explores love, escapism and the upliftment of women through a sexy, bold collection, rich with symbolism. Fit. Trend-centric and inspired by real people, is the way in which they bring their unique style into their lives, Fit offers everything from activewear to streetwear. Fit. Co-Founder and Designer, Lizette Piha, translates the latest trends and prints into a range designed for the modern woman’s lifestyle. She says, “My creative process is rooted in my passion for bringing a definitive fashionability to the sporty look.” Leave a Reply Cancel Reply You must be logged in to post a comment.