Presenting a progressive take on one of the brand’s core elements: RAW Denim.

 

For Spring/Summer ’17, G-Star RAW pushes forward a series of men’s and women’s staples crafted from solely the finest – untreated and pure – raw denim. The result is a new approach to the brand’s core offerings and the launch of a new collection dubbed RAW Denim.

 

Some of the brand’s iconic styles, such as the 5620 G-Star Elwood, the Arc and the Revend, have been reimagined in the finest raw fabrics for men and women. The summer’s biggest release – the Staq jean – has also been refreshed for the new season in a dark selvedge called Rack: a denim quality that’s as sturdy as it is soft. The women’s Midge jean makes a return, too, executed in raw denim in both the classic boyfriend fit, as well as in its latest iteration: the Midge Multi Pocket Overall.

G-STAR ELEVATES ITS DENIM APPROACHES TO UNPRECEDENTED HEIGHTS

Finally, the RAW Denim collection offers a renewed focus on superior selvedge fabric. By bringing back the RAW Essentials range – a complete denim uniform consisting of a jacket, jeans and a shirt, all crafted in the highest quality Red Listing denim – G-Star RAW continues its commitment to heritage, quality and innovation.

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