G-STAR RAW REPRESENTING ROVULC For Summer ’17 G-Star reinvents authentic footwear design with the launch of Rovulc, a surprising lift to the classic sneaker. Constructed through the process of direct vulcanization – a technique established in the late 1930’s in former Czechoslovakia whereby liquid rubber is injected into a mold under high pressure to form the shoe – Rovulc combines classic techniques with G-Star’s denim philosophy, applied to the classic sneaker silhouette. Inspired by men’s sport shoes from the ‘30s, the Rovulc is available in a range of fabrics and finishes, including the brand’s signature raw denim. The Rovulc is available now online and instore. Leave a Reply Cancel ReplyYou must be logged in to post a comment.