For Summer ’17 G-Star reinvents authentic footwear design with the launch of Rovulc, a surprising lift to the classic sneaker.


Constructed through the process of direct vulcanization – a technique established in the late 1930’s in former Czechoslovakia whereby liquid rubber is injected into a mold under high pressure to form the shoe – Rovulc combines classic techniques with G-Star’s denim philosophy, applied to the classic sneaker silhouette.


Inspired by men’s sport shoes from the ‘30s, the Rovulc is available in a range of fabrics and finishes, including the brand’s signature raw denim.


The Rovulc is available now online and instore.     

Leave a Reply