SURVEY REVEALS HOW WOMEN FEEL ABOUT THEIR HAIR As anyone in a healthy long term personal relationship will tell you, it takes a good dose of time and effort to build a positive lasting relationship coupled with a strong commitment and investment to reap the associated rewards. With this in mind, Dove Hair South Africa recently ran an online survey* on Women24 to gauge the kind of relationship women have with their hair and how their hair makes them feel. The results showed that a woman’s relationship with her hair elicits various emotions. Unsurprisingly, 80% percent of women surveyed felt that their hair affected their day to day mood. Particularly, when asked to share one word that best describes how they feel about their hair, 30% of participants responded with ‘identity/personality’, 40% ‘challenging’ and 30% ‘confidence’. Sphelele Mjadu, Unilever Personal Care Manager says, “Hair is often seen as an important extension of who we are, however we all have different relationships with our hair and like any relationship, progressing or retaining a long term positive bond with your hair takes time, commitment and trust. “Dove has therefore relaunched their hair care range with the aim to offer women a long term solution for their hair that will help them to get rid of the anxiety that often comes with hair problems and its impact on their lives. The new Dove Nutritive Solutions two way care system gives the immediate results of hair repair (shinier, silkier and smoother hair), coupled with the long term benefits achieved from progressive nourishment, providing healthier and more beautiful hair that gets better day after day.” Cassandra Taylor, Research and Development Manager for Unilever Hair Care Africa says, “Dove Nutritive Solutions uses Nutri-Keratin repair actives that progressively nourish and strengthen from within, so that hair continuously looks healthier, stronger and more beautiful after each wash.” Further insights from the survey suggest that women are purchasing a variety of, often unnecessary, products in the hope of finding short term solutions to their hair health. With only 40% of women surveyed currently being faithful to one particular product, there seems to be a disconnection or lack of trust and commitment with some consumers, as 50% admitted to changing their hair products every three months. “It is important for women to understand the needs of their hair, which differs from person to person, in order to truly give your hair the care it requires. Feeling confident about your hair will have positive effects in all aspects of your life. This is why Dove is committed to helping women build a loving long term relationship with their hair that makes them feel confident and provide a reliable source of happiness,” concludes Mjadu. More about the new Dove Nutritive Solutions range: There are four unique product collections within the Dove Nutritive Solutions range: • INTENSIVE REPAIR is the best solution in the core range for damaged hair. The formulas deeply nourish and help to repair even the most damaged hair* * Refers to the signs of damage • DAILY MOISTURE protects normal hair from the daily wear and tear of life. Nourishes to make hair softer and 5x smoother* * Shampoo & Conditioner vs. non-conditioning shampoo • COLOUR CARE is designed to provide progressive nourishment to coloured hair. Nourishes hair to keep colour vibrant for up to 10 weeks* * Shampoo & Conditioner vs. non-conditioning shampoo • NOURISHING OIL CARE treats frizzy and unruly hair, by progressively nourishing hair at the deepest level, smoothing up to 100% of roughness and controlling frizz*. * Shampoo & Conditioner vs. non-conditioning shampoo To find out more about the new Dove Nutritive Solutions range visit: www.dove.co.za Leave a Reply Cancel Reply You must be logged in to post a comment.