This October, Cantu is launching the much-anticipated Avocado Collection. This hydrating range provides all the nourishment and moisture your curls may need. Made with shea butter, avocado oil and vitamin E, the range hydrates hair to bring out the very best in your curls.

What is so special about avocado oil?

Fresh avocados are jam-packed with healthy nutrients, including vitamins B and C and healthy monounsaturated fats. Not only are avocados great for our health when consumed, but avocado oil is also widely used in hair care and skincare products because of its ability to nourish and be rapidly absorbed.

Did you know that avocados comprise approximately 30% oil? When this oil is extracted, vitamins B and C are lost because they are water-soluble, but all the other nutrients are retained. Avocado oil is a rich source of lecithin, potassium and vitamins A, D and E.

Avocado oil has the ability to penetrate the hair shaft and moisturise the hair (as opposed to only coating the hair) and its fats can help strengthen the hair shaft and prevent breakage. Because avocado oil is lighter than most other oils, it can be applied to the hair and scalp without causing build-up or clogged pores.

The benefits of Cantu’s Avocado range

  • Made with pure avocado oil, shea butter, aloe, mango seed butter and olive oil.
  • Avocado oil is known to be rich in fatty acids that nourish and strengthen hair follicles while providing moisture and shine.
  • The products hydrate, define and helps seal in moisture.
  • Sulphate-free formula.
  • Contains no harsh ingredients.

The range consists of four products:

INTRODUCING CANTU’S NEW AVOCADO COLLECTION

Cantu Avocado Hydrating Curling Cream (R219.95)

Cantu’s Avocado Hydrating Curling Cream is the styling cream your curls have been waiting for! Crafted with a new formula and a delectable new scent, the Avocado Hydrating Curling Cream moisturises dry, brittle hair while providing ultimate curl definition. Enjoy the classic shea butter formula plus a blend of mango butter, coconut oil, and avocado oil to infuse your hair with nutrients that keep it hydrated and revitalised. 

To use, smooth the Avocado Hydrating Curling Cream onto damp hair, section by section, beginning at the root and working toward the ends. Do not rinse. To refresh your curls, simply smooth over dry hair and fluff. For best results, cocktail with Cantu’s Styling Gel for super-soft, long-lasting twist-outs and braid-outs.

INTRODUCING CANTU’S NEW AVOCADO COLLECTION

Cantu Avocado Curl Activator Cream (R219.95)

This isn’t your classic Cantu Curl Activator Cream; this new formula contains new ingredients and a delectable new scent that’s sure to turn heads. Made with pure shea butter, avocado oil, aloe, mango seed butter, and olive oil, your curls will enjoy ultimate hydration and increased definition. The Cantu Avocado Curl Activator Cream smooths and enhances your natural curl pattern to produce that frizz-free volume you crave. Allow Cantu to bring out the best in your curls, coils, or waves and restore your authentic beauty.

To use, apply Cantu’s Avocado Curl Activator Cream to damp hair section by section. Reapply to dry hair as needed for additional moisture. For best results and long-lasting hold, cocktail with Cantu’s Define & Shine Custard.

INTRODUCING CANTU’S NEW AVOCADO COLLECTION

Cantu Avocado Leave-In Conditioning Cream (R169.95)

Repair damaged hair with Cantu’s Avocado Leave-In Conditioning Repair Cream. Crafted with our award-winning shea butter formula and infused with avocado oil, our newest repair cream penetrates deeply to prevent breakage, repair split ends, and increase your hair’s manageability. Add intense moisture to dry, brittle hair and enhance your natural shine with every application. Enjoy the healing properties of aloe and nourish your scalp with olive oil to increase your hair’s strength and elasticity. When used daily, Cantu’s Avocado Leave-In Conditioning Repair Cream helps promote stronger, healthier hair.

Directions:

Apply a generous amount of product to ends of damp hair and work toward roots. Comb through for even distribution. Do not rinse. Apply more to the ends of longer hair or problem areas.

INTRODUCING CANTU’S NEW AVOCADO COLLECTION

Cantu Avocado Styling Gel (R149.95)

Say hello to defined curls, and goodbye to crunchy hair! Cantu’s new Avocado Styling Gel takes everything you love about styling gels and remixes them with the nutrients your hair needs to stay healthy and moisturised. Gone are the days of the crunchy, flaky, and itchy hair that comes with applying gel to your curls. Cantu’s Avocado Styling Gel increases hair’s manageability, provides a soft hold, and defines strands with ease. Our signature, award-winning shea butter formula is infused with avocado oil for ultimate hydration, and this sulfate-free gel contains no harsh chemicals like mineral oil, parabens, silicones, or alcohol. Allow Cantu to restore your authentic beauty with our carefully-curated formula designed for curly, coily, and wavy hair.

To use, simply wet hair, and then apply Cantu’s Avocado Styling Gel section by section. Apply a generous amount to each section and distribute the product evenly with a comb or fingers. For best results, mix with Cantu’s Coconut Curling Cream or Cantu’s Curl Activator Cream for ultimate definition and shine.

Cantu’s Avocado range is available at Dis-Chem stores.

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