Woolworths launched their Style By SA seasonal collection on 28 March at SA Fashion week. For this, they collaborated with eight of SA’s best designers.


PICHULIK was one of the eight selected, as were Rich Mnisi, Thebe Magugu, AKJP, Maria McCloy, Sol-Sol, Selfi and Young & Lazy. Here’s to the future of SA fashion!

The limited-edition capsule collection will be available from www.woolworths.co.za this week and at Woolworths Canal Walk, Cape Town; Sandton City, Johannesburg; Mall of Africa,

Midrand; Menlyn Mall, Pretoria and Gateway Theatre of Shopping, Durban from 12 April 2017.


“It’s an honour to be recognised by Woolworths as a relevant voice in South African design and to be curated together with designers who I respect, some of whom are my friends.’ – Katherine Mary Pichulik


“Our collection for Woolworths Is made up of classic PICHULIK designs imagined in powerful winter colours – jewel tones such as sapphire blue, emerald green and luxe black contrasted with lumo orange.” – Katherine-Mary Pichulik

Leave a Reply