The relationship we have with clothing goes beyond the surface. Our clothing choices are an extension of who we are – whether we are aware of this or not.

A local laundry brand has launched an editorial campaign showcasing iconic black and white fashion looks from various occasions, which appeal to women from different backgrounds. In the past, the fashion industry has had its flaws when it comes to inclusivity and diversity. With this campaign, Skip has positioned itself to be at the forefront of inclusivity in fashion.  

Caroline Blumrick, Skip Senior Brand Manager adds, “The importance of this campaign is to acknowledge and celebrate powerful black and white looks that are relatable to all South Africans. We have presented this through capturing a woman in a black hijab celebrating her faith confidently; a woman in a black power suit, boldly rewriting corporate norms; a proud young Xhosa man and woman in traditional Umbhaco attire showcasing that traditional clothing is as relevant in 2019 as it was in 1920.”

Stylist, Andrea Albertyn comments, “As someone who has worked in the fashion industry for 15 years, this campaign really reignited my passion for monochrome clothing. Nothing makes a stylist’s job more frustrating than seeing white or black garments translating as off-white and faded-black on camera. The Skip Perfect Care range is specifically designed for your white and dark clothing. It keeps your white garments white and crisp, whilst the liquid for dark garments prevents your dark garments from fading.”

Style is a language. The clothing you wear speaks volumes about you long before you open your mouth, whether you exchange words or not. This is why it is important to protect the power of your monochrome clothing with Skip.

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