ZANDO LAUNCHES SS’17 What is your fashion story? This summer Zando.co.za invites you to celebrate your personality – in style! The fast hum of pop culture got your attention? Gentle lapping of the ocean a sweet lullaby? Don’t fret; Zando.co.za has an array of gorgeous styles to suit every girl this season. From pastel platforms to bold embroidery and a ballet enthused mood, the SS ‘17 Collection has it all. The only question left to ask is what’s your Zando.co.za fashion story? SS ’17 Daydreams This season allowed Zando.co.za to be audacious in their fashion approach, exploring multiple collections of deluxe style that aims to elevate a look from basic to sophisticated. Look forward to a simplistic, yet luxuriously detailed style catalogue for SS ‘17. “For Spring 2017 we wanted to show the diversity of product and styles that Zando has to offer. We did this by telling various fashion stories because we believe that fashion can never be put into one box. Every girl has her own style, with her own story to tell. ” – Joe Buitendag, Creative Director at co.za “The journey that we took with our female collection ranged from a ballerina inspired fairy-tale, to a global traveller who is moved by her international expeditions and, lastly, we wanted to depict a relaxed holiday feel, which I feel we captured using subtle elements such as a pillowed, bedouin bed backdrop,” says Joe, when asked to explain the theory behind the location shoot. Theme Your Story Cruise Control Spring is a time to be out and about, and while living your best life one always needs to look on-point. For a fun daytime look that takes you well into the night, explore the Cruise Control Collection. This Collection succeeds in taking simplistic pieces and styles them together to create an effortlessly posh look. Expect off-the-shoulder tops and dresses styled with wow factor. Chasing Sunsets Concede to the bold (and the beautiful) fashionista that’s vying to shine through. Think eclectic prints, daring embroidery, and gallant pops of colour. Chasing Sunsets SS ’17 pleads for a release of inhibitions and allows a spicy dress code to speak electrifying styles and textures into your look. Daydream Ebb and flow your way to the perfect fairy-tale. The perfect plush and subtle flow of Daydream encapsulates every little girls dream and awakens it into a women’s wardrobe. If you’re looking to nail this look make sure you have ample tulle skirts, tie up shoes and a keen eye for finer details. Keep femininity top of mind when putting your daydream look together and you won’t go wrong. This Seasons Must Have’s – Just Jade To round off the perfectly paired SS ’17 Collection we asked influencer and fashion golden girl – Just Jade, to give us her top picks for the season: “OFF THE SHOULDER TOPS, NOW AND ALWAYS FOR SS ’17” Cruise Control: “During spring time a beautiful dress is a must and this is why I’ve chosen a ruffled dress as must-have item from the Cruise Control range. The fact that it’s light and airy means that it’s perfect for warmer days. The frill and cold shoulder detail means you’re right on trend and who wouldn’t be obsessed with this colour? To finish off the look I’ll definitely pair it with any pair nude or bright coloured pair of strappy heels.” http://bit.ly/2eCd3Jy Chasing sunsets: “Prints and embroidery were quite consistent throughout this collection, so I’d have to say my must have piece from this collection is the off the shoulder gingham print top. I’ll definitely pair this top with a white pair of jeans just to add that spring time feeling. A cute pair if colour heels and a little sling bag and you’re good to go.” http://bit.ly/2wxUfkx Daydream: “I loved this collection for its neutral pallet, when you look at this trend it definitely gives you that feminine ballerina feel. I needed a pair of shoes to be one of my must haves and this nude block heel is definitely it. This shoe can be paired with anything throughout the three ranges. The outfit options are endless and that’s why this nude heels is definitely a must have for me.” http://bit.ly/2xITN1r Prices and Stockists Main collection styles start from R95 for a classic Grecian style sandal, to R4699 for a theme inspired Fossil watch to perfectly round off a look. Stockist: Zando.co.za Leave a Reply Cancel ReplyYou must be logged in to post a comment.