NPO Ladles of Love invited Capetonians to join them in making history with a record-breaking attempt on Mandela Day (18th July) to make the most sandwiches in an hour – the record was broken with a staggering 304,583 sandwiches received.

The organisations target was to hit 125,000 sandwiches and at 14:30pm the record was broken, exceeding the current South African record by almost 18,000 and smashing the world-record by almost 68,000.

The atmosphere at the Ladles of Love headquarters at Sun Exhibits Grand West was electric, as truck after truck arrived to offload the sandwiches collected from 13 depots across the Western Cape.

The final truck off-loaded at 16:00pm and the final count was completed by 16:30pm when founder, Danny Diliberto excitedly announced via a live stream that Cape Town had in fact reached 304,583 sandwiches made in an hour.

“This feat was no easy task, in just a couple of days we pulled together a network and team that brought this concept to life,” says Founder of Ladles of Love, Danny Diliberto. “This attempt wasn’t just about breaking the record, our aim is to change the Covid-19 story and demonstrate the true spirit of Ubuntu and continue feeding the hungry.”

“It was far beyond what we expected, the generosity of Capetonians demonstrated here is overwhelming,” he adds. “Madiba magic was all over the Mother City on Mandela Day.”

“195,000 of the sarmies were dispatched into our NGO network by late afternoon yesterday with the remaining sarmies being collected and delivered throughout the next couple of days, says Diliberto. “To think over 300,000 people will receive a meal because of this initiative warms my heart and we couldn’t have done it without the support of Cape Town.

“A special thank you to our Ladles of Love family, network and gracious sponsors SASKO who sponsored 14 000 loaves of bread and Rhodes Quality who provided the jam, without whom none of this would be possible.”

“We are honoured to have been a part of this wonderful initiative,” says Le-Anne Engelbrecht, SASKO Executive Marketing Director. “Cape Town came together to show that when we work together, we all can make a difference and help someone in need.” 

“To SASKO, Taste the care is much more than just a tagline on our ads. It is the way we deliver quality products every day, and how we support our customers and communities. We feel that these values really align with Ladles of Love, so when they approached us with this opportunity, we just had to jump on board and get involved.”

“We hope that people will continue to help those in need even after Mandela Day. Making a sandwich and sharing it is a simple gesture, but to the receiver, it means a lot, she adds. “For SASKO, it was more than just about breaking the world record, it’s about showing care. When we all come together, we can help each other and make our communities better.”

Tamara Patel, Brand Manager at Rhodes Quality echoed her sentiments, “At the heart of the Rhodes Quality brand lies our connection with people and food, and giving back to communities who are in need is a big part of what drives us.” 

“We are proud to be involved in such a great feeding initiative, bringing sustenance to those less fortunate, and helping the Ladles of Love team to reach their goal of feeding 10 million people on Mandela Day,” Patel says.

“While the record attempt is exciting, our main aim is to continue to feed millions of people in communities that are in dire need during this challenging time,” Diliberto explains.

For more information or questions, visit the Ladles of Love Facebook, Twitter or Instagram or to donate R150 to feed someone for a month visit:

#mandeladay #67minutes #humanityinaction #CTLoved

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