HOW SONY IS TRANSFORMING THE ART AND TECHNOLOGY OF LISTENING Hearing is one of the five human senses that ensures that information is gathered, processed and interpreted effectively. Without sound, we would be unable to experience the world around us the way we do. New sensory experiences are transforming the way we consume sound today. From noise canceling headphones to high-res technology that enhances the quality of sound, we are surrounded by a plethora of options. There is definitely a growing demand for audio products capable of delivering high-quality sound. With Spring around the corner, many will be turning to their favourite playlists to keep them company. The need for high-quality sound is truly appreciated on the road. Sony is developing multiple technologies that allow users to enjoy high-resolution sound through a range of experiences; be it while relaxing at home, travelling through crowded airports or in trains. Let’s take a look at cutting-edge Sony technologies that take the auditory experience to the next level. 360 Reality Audio If you fancy an immersive audio experience (similar to being at a music concert), Sony’s 360 Reality Audio transports you to a different zone. If you are listening to music on a stereo, sound sources – from vocals to instruments and effects – are each placed on a 360 degree sphere that surrounds the listener and creates an immersive experience. This means that you feel as if you with the artist recording in a studio. With headphones, the experience is even more intense as you as sound materializes from all points around your head. Whether you are at home or out at your favourite café, you can relish superior sound quality. The new WH-1000XM5 headphones are 360 Reality Audio Certified that allow you to enjoy a custom immersive music experience with personalisation[i]. Hi-Res Audio Do you crave high-quality audio when you listen to your favourite tracks? Sony’s high-resolution audio products – from headphones to amplifiers, wireless speakers and home cinema systems use a collection of digital processes and formats that allow the encoding and playback of music using higher sampling rates than the standards used in CDs. This means that you can enjoy the exciting world of high-resolution music no matter where you may be, and just as the music artist intended. Both new LinkBuds S and WH-1000XM5 headphones allow you to experience High-Resolution Audio Wireless[ii], thanks to Sony’s industry-adopted audio coding technology, LDAC. Digital Sound Enhancement Engine Sony’s Digital Sound Enhancement Engine (DSEE), is a technology developed by Sony, to enhance the sound quality of compressed audio files by restoring high-range sound removed by the compression process. The DSEE (Sound Enhance) setting does not affect videos and FM programs. With the DSEE, you can hear a rich and natural sound which is almost exactly like the original source. So, if you want to hear Adele’s latest album, you can get the same crystal-clear quality on your TV or music system. Extra bass If you’re someone who needs extra bass on your headphones while working out at the gym or want to feel like you are at a live a music festival at home without actually going to one, Sony’s extra bass series, captures that full-body musical experience that goes beyond audio. To do this, Sony infused the conventional speaker function by simply reproducing sound with lighting and portable durability for a multisensory wireless speaker. Sony’s Extra Bass Series is a fusion of thumping bass and smart, dynamic lighting, which goes beyond the traditional audio system to enable people to share the joys of music in larger groups, regardless of the location. So, the next time you have a house party planned, Sony’s Extra Bass Series will give you the feeling of being at a night club, without actually going to one. Leave a Reply Cancel ReplyYou must be logged in to post a comment.