About Your Business

Tell us about what you do (what product or service you provide and who your target audience is).

I am Anell and I am the creator of the Eelox Talks blog and Eelox Frequency Podcast. 

My blogs initially started as an online journal or method of story telling. It appealed to me because I’ve always had an interest in writing and it just seemed like a cool thing to do. I write about lifestyle, health, wellness and adventure. Things get pretty real there lol. I’ve also taken an interest in writing inspirational pieces and experiences. 

My podcasting started very sporadically in the beginning of 2021. I always liked the idea of radio hosting, so that definitely stirred the pot and I decided to pursue this passion. I get very personal on the podcast, I share various stories and each episode is different. I consider podcasting rather therapeutic in nature, and very informative. 

My target audience is anyone with an interest to read blogs or listen to podcasts. My audience demographic indicate that my target age groups are generally individuals between the ages of 28 – 34 (Millenials) and Gen Z. 

What or who has been your greatest influence in business and why?

I am influenced by creativity, art, lifestyle, wellness and pop culture to name a few. 

What have been the most effective marketing initiatives or programs you have used to promote your business?

I make use of social media platforms such as Facebook and Instagram to get the word across. I post regularly on these platforms and often share these posts on my personal profiles. Also the share button really aids with engagement. 

What do you enjoy most about your job?

I enjoy the freedom blogging and podcasting provides, especially when doing it remotely. I find that if I have a good internet connection then I can get creative. I enjoy the openness one can express about matters that lay close to your heart. When inspiration hits, I can create in the moment. So that’s definitely a benefit.

What’s changed in your industry over the last few years and what do you see in the future?

The blogosphere has always been popular, but I definitely think its popular and growing significantly and that is amazing. The same can be said for podcasting, it’s definitely picking up hype in South Africa.

As for future prospects, it’s only going to get bigger and better. I love how more people are coming on board and being vocal. It also provides a space for creativity to blossom and to have engagement with the general public who might share similar views or not. Overall it’s educational. 

Has the impact of the online space and social media made an impact on your business and why?

It definitely has a positive impact; I am reliant on online spaces and social media for content sharing and getting engagement. I find that social media really connects me with my audience, so I’m trying to reach more people. Platforms like Facebook provide the boost option which makes posts more visible. The online spaces I use to create my content is also essential, because I can do all my editing and layouts very easily. So overall, as mentioned above, online spaces and social media has been extremely helpful and has allowed me to take a new approach in terms of marketing my space.

If you had to start over from scratch, knowing what you know now, what would you do differently?

I would encourage myself to start sooner and get more comfortable with the different online spaces and tools. I would also start with decent marketing strategy that is in alignment with my ambitions and the goal I set out to achieve. 

On Motivation

How do you motivate yourself and stay motivated?

In reference to this question, the following might seem a bit crazy, but I stay motivated by reminding myself that if I were to pass on, would I die happy with the life I created? It is somewhat fear based, but it really makes me feel like anything is possible. I am also motivated and deeply moved by underdogs and people that go for their passions. 

I always remind myself that everyone started somewhere and that Rome wasn’t built in a day. Success takes time, and I always define how I perceive success whether it is monetary gains, or growing a following, or having an established business. Patience is virtue and I try not to dismiss my growth or failures, but rather see it as building blocks and there is always more space to build.

On Leadership

How would you describe your leadership style?

I am easy going, with a laid back persona. I don’t like micromanage people. Instead I encourage engagement and a sharing approach, because everyone adds value at the end of the day. 

What leadership qualities do you most admire?

I believe openness and transparency when it comes to a good leader. As the name suggests, a leader leads. This is your advisor, mentor, the captain of the ship. I think a leader is someone that builds individuals, that inspires and embodies innovation. 

What women inspires you and why?

The saying empowered women empower women is truly a profound statement. I have quite a list of women I look up to, but I shall only name 5:

  1. Phemelo Majeni – This remarkable woman has a fierceness to her. She is an engineer and we used to work together, and I took an instant liking to her. The wisdom and insight she has, not only in a professional set up, makes her a bright star. She rightfully earned her seat at the table and she is a great leader. 
  2. Mallence Bart-Williams – She is the founder of the Folorunsho Foundation and her mantra is Sharity, not charity. She does impeccable work in Sierra Leone. I stumbled upon a Ted Talk she did in Berlin in 2015 and became a fan of her work.
  3. Dr Brene Brown – Ted Talks are amazing. Dr Brene is a shame researcher with more than 20 years experience on this topic. She is an excellent speaker and she’s written quite a number of books. 
  4. Elizabeth Gilbert – If you know Eat, Pray, Love then you know Liz Gilbert. I just adore her spirit and books. She’s a go-getter.
  5. Emma Watson – Her HeforShe speech at the UN on International Women’s Day 2014 made me fangirl even more. She spoke in front of World Leaders about gender equality around the world. 

About Yourself

If you knew then what you know now, what would you tell your 18-year-old self?

It’s okay to want a different type of life and chasing your own happiness is not a sham. You’re not supposed to know everything at 18! Be fearless and own your truth. You’ll find yourself at random moments looking back and you’ll be amazed at how far you’ve truly come. You got this! I believe in you.

How do you get balance in your life? 

I go on spontaneous outings or do something out of my comfort zone. It took me a while to understand that balance is important especially after I turned 25. I realised that my mental health is equally as important as my physical health. It’s really all about taking care of myself and acknowledging how I’m feeling. I’m grateful for self-awareness and I’m grateful for friendship. Also making time to socialise and also taking time outs when it is necessary to rejuvenate. It’s a learning curve, and there’s still room for improvement on my side.

What “rules” do you live by?

  • Amor Fati – Love your fate
  • Enjoy the little things in life and don’t forget to live
  • Don’t ever compare yourself to someone else, we all have different stories
  • There’s no shame in starting something new
  • Believe in your dreams even if it means standing alone
  • Be the type of person you would feel comfortable to reach out to.

What three things could you not live without?

I could not live without technology. Specifically my phone.  

I can’t live without my car. It truly gives me so much freedom knowing that I can just get in and drive and listen to my favourite albums 😊

Connection, not just cellphone reception but the human kind of connection. I feel fortunate to exist in this time with so many wonderful people.

What’s Next?

What is Number One Business Goal you plan to accomplish over the next year?

I would like to grow more significantly and gather more of an audience. Is it too idealistic to say that I want to become a household name? 


What are your other passions, besides being fabulous?

Disclaimer: I have quite a list of things I like. So most recently I’ve taken an interest in body boarding, I have yet to master it but I absolutely love being in the ocean. I also enjoy scenic hikes. I enjoy cooking, my “specialty” being vegan cuisine. I am passionate about documenting moments so I take a lot of pictures daily. I am passionate about the environment and my carbon footprint. I enjoy a good book. I am obsessed with music. 

What is the worst thing you have had to overcome to be better at being you? 

I’ve had my fair share of disappointments in life. I was very idealistic when I finished varsity. Unfortunately I was unable to find a job for about one year. After a year I did manage to find employment. I cannot elaborate how stressful it was not having an income, because I just always perceived it as I’m doing everything right yet it seems to fail. Continuously sending out your CV, applying for jobs and receiving responses or a “we regret…” type of communication. But I overcame that, and even made the decision to step away when it didn’t feel right to stay any longer. 

How did you get your big break?

I have not had my big break yet, I’m very calm about that lol. I am patient, and in the mean time putting in the work. It will come when it comes.

What gets you through the tough times?

Knowing that the good outweighs the bad even on your worst day. It is a daily reminder. I acknowledge that times can be really tough, and it’s difficult to stay motivated. So I always give myself a moment to just come to terms with my inner thought processes and proceed from there. I have ‘inter-friend-tions’  and that really helps to alleviate the load. 

Favourite restaurant?

Eastern Food Bazaar, Primi and Ocean Basket!

Place in the world?

I absolutely love Cape Town. I’m also lowkey obsessed with the West Coast, Lamberts Bay in particular. Internationally, I’d love to travel to Seoul and Tokyo. I also have a desire to travel through Africa and truly experience the beauty of this continent.

Thing to do in your free time?

Spending time with family/friends. 

Exploring my surroundings.

Read a good book.


Words to live by?

“Our deepest fear is not that we are inadequate, our deepest fear is that we are powerful beyond measure…” – Marianne Williamson

“When you want something, all the universe conspires in helping you to achieve it.” – Paulho Coelho

What’s your superpower/ special agent / secret weapon / mojo?

I am a good listener, I think that is lowkey my superpower. And I promise to always hype you up, because you are AWESOME! 

Words of advice for people aspiring to be where you are?

Don’t let failure dictate your faith in yourself and don’t give it up. If it makes you happy, push through.


What was your first job and how did it help you get to where you are now?

I worked at YDE in the V&A Waterfront when I was a student. It definitely aided me in becoming more confident in myself, being vocal and being of service. I enjoyed interaction with customers, meeting new people and seeing designers and merchandisers bring in their new looks and setting it up. It made me reflect about my direction in life, and made me feel like I found my people. With all that being said, being in creative spaces made me realise that it only seems impossible until it’s done. 

If you had 30 minutes to impress someone, what would you do?

I am not in control of what someone else thinks of me, nor do I try to impress someone. So during that 30 minutes, we can chat and have a lekker conversation; ultimately you decide if that was impressionable or not. 


Who? Where? What?

Peter Jentzil! I sent him a VN sometime ago, and he responded that he could listen to me speak forever. Since I launched my podcast he has been an active listener and always shares my posts. So thank you friend 😊 I appreciate your existence.  

Website address: www.eeloxtalks.wordpress.com/https://anchor.fm/eeloxfrequency

Social Media:  Instagram: @anell_eelox |  Facebook: @EeloxMix |tiktok: @anell_eelox

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