The beauty company’s new long-lasting line includes a high-performance matte lipstick and foundation that stands up to heat, sweat and humidity

Having to waste time checking on our makeup throughout the day is the number one beauty nightmare. After all, whether we’re working out or enjoying a well-deserved dinner with friends, how our beauty look is holding up should be the last thing on our mind. Eager to put an end to mirror-checks, Avon launches True Power Stay, a long-lasting makeup collection that delivers a comfortable and flawless look that stays put all day long, no matter what your day looks like.

Kicking off with two beauty must-haves, True Power Stay 16 Hour Matte Lip Colour and True Power Stay 24 Hour Foundation, the collection provides a just-applied-look effect that feels lightweight, vibrant and comfortable, even after a whole day of non-stop activities, standing up to heat, sweat and humidity.

Transfer-resistant, True Power Stay 16 Hour Matte Lip Colour won’t budge and even lasts through a meal. Packed with matte pigments, the formula flexes with the lips for comfortable wear, staying vibrant for 16 hours. Available in 10 on-trend shades, Power Stay 16 Hour Matte Lip Colour is already a staple in every lady-on-the-go’s bag.

Another go-to in the line is True Power Stay 24 Hour Foundation. The oil free, non-greasy formula is also dermatologist tested and non-comedogenic. With a medium to full buildable coverage, the new waterproof matte foundation doesn’t dry skin or block pores, staying fresh even in heat, humidity or non-stop activity. It also doesn’t rub off or come off onto clothes.

Momin Hukamdad, Executive Director of Commercial Marketing at Avon, comments on the new True Power Stay: “We know how challenging it can be for consumers to find high-quality products that really stand up for their promises and won’t let them down at the end of the day. Avon has been at the forefront of technology in the last few decades and it’s no different with the formula developed for True Power Stay collection. Avon has worked hard to develop a makeup line that doesn’t let women down, despite their busy routines. Comfort and vibrant colour guaranteed all day long.”

Start Perfect. Stay Perfect.


About Avon Products Inc.

For 130 years Avon has stood for women: providing innovative, quality beauty products which are primarily sold to women, through women.  Millions of independent Representatives across the world sell iconic Avon brands such as Avon Colour and ANEW through their social networks, building their own beauty businesses on a full- or part-time basis.  Avon supports women’s empowerment, entrepreneurship and well-being and has donated over $1billion to women’s causes through Avon and the Avon Foundation.  Learn more about Avon and its products at #Stand4Her

Where to shop

Avon True Power Stay is available for sales through Avon representatives. The items can also be purchased online at

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