African Fashion International (AFI) Fashion Week kicks off on Thursday, 10 October, at the Sandton Convention Centre with over 30 designers showcasing their Autumn/Winter 2020 collections. When thinking about the runway, it is impossible not to marry new design collections with trendy and seasonal makeup looks.

In preparation for AFI, Avon – the makeup sponsor for LMDA Beauty Ateliers at AFI 2019 – spoke with Director Raine Tauber about the makeup looks guests can expect to see on the runway. 

It’s not always about dewy and glowing skin

When it comes to Autumn/Winter makeup, we’re expecting natural looks that don’t focus too much on the glow of one’s face. During AFI, we’ll be using matte textures more strategically to ensure there is no unwanted shine. Expect to see an element of the rawness where imperfections are allowed to shine through. This means using foundation sparingly or dabs of concealer to cover up here and there.

Her pick: Avon True Under Eye Brightening Illuminator. This provides sheer coverage and neutralises anything you don’t want to show.

Pops of electric colours are generally runway favorites

These pops can occur on both the lips and cheeks for a diffused look. There is going to be a romantic approach to colour with pops of peach and pinks, washed over with a nude, however, the classic red lip will still make a statement on the AFI stage. There will also be an influence of the orange hues into the red for a softer red lip.

Her picks: Avon Power Stay 16-hour Lip Color in Persistent Pink and Mark Liquid Lip Lacquer Matte in Orange You Happy.

Don’t forget the liner

Black is present in every season, usually in the form of the liner. That is still the case this season but the liner will be straighter and bigger than usual. We’ll also be incorporating mascara into the liner this week to give off that messy, grungy look around the eye. 

Her picks: Avon True Glimmerstick Blackest Black Eyeliner  for those bold, straight lines and Avon True 5-in1 Lash Genius Mascara for that grungy look. The molded mascara brush is the perfect tool to get the look.

Watch this space for picture of looks straight from the runway after AFI weekend.

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