Swaziland Tourism Authority (STA) recently visited Durban for South Africa’s leading inbound tourism trade show, Indaba, which took place at the Durban ICC between 9 and 11 May. Together with 15 industry partners, STA was able to promote the Kingdom’s diverse array of attractions, accommodation options, world-renowned wildlife conservation programme, all made possible by His Majesty King Mswati III as well as showcase new and exciting developments taking place in

Swaziland in the near future.

“Indaba 2015 provided Swaziland Tourism Authority and its partners the opportunity to promote the Kingdom as a go-to destination in Africa. We received a lot interest from buyers and visitors and look forward to the meetings and queries turning into fruitful partnerships in the near future.” Said Bongani Dlamini – Marketing Manager of STA.

STA was also excited to announce the construction of Swaziland’s first world-class hospitality structure, The Swaziland International Convention Centre and Five Star Hotel, in the heart of Ezulwini, a thriving tourism hub in the Kingdom.

The Kingdom of Swaziland seeks to become a major player in hosting international and regional meetings, exhibitions and conferences, striving to meet the Kingdom’s goal and vision of attaining first world status by the year 2022. A project of this magnitude will also contribute significantly to job opportunity within the Kingdom as well as economic growth. Dates for the launch of Swaziland’s ICC are yet to be finalised.

His Majesty King Mswati III says, “Infrastructure development remains key to the economic growth of every economy.”

The Kingdom of Swaziland seeks to become a major player in hosting international and regional meetings, exhibitions and conferences, striving to meet the Kingdom’s goal and vision of attaining first world status by the year 2022. A project of this magnitude will also contribute significantly to job opportunity within the Kingdom as well as economic growth. Dates for the launch of Swaziland’s ICC are yet to be finalised.

His Majesty King Mswati III says, “Infrastructure development remains key to the economic growth of every economy.”

The International Convention Centre is set to feature:
• Up to 4500 delegates at a time
• A Trade Centre for High Value Impact Exhibitions
• A secure chamber room to take 53 Heads of State
• 3500 capacity classroom-style banqueting hall
• 1500 Seat Theatre
• VVIP Holding Rooms
• Top quality restaurant facilities
• Five Star Hotel linked to the venue with 500 rooms (to be built in stages)

About STA
The Swaziland Tourism Authority (STA) was established by an act of parliament, the Tourism Authority, Act of 2001. It was established as a public enterprise. In terms of the Act the following objectives have been determined for STA;

  • Develop the tourism sector  as a national priority in an environmentally sustainable and culturally acceptable  manner,
  • Coordinate and facilitate the implementation of government policies and strategies on tourism,
  • Market Swaziland as a tourism destination through the provision of a platform for industry stakeholders,
  • Encourage, facilitate and promote local and foreign investment in the tourism industry, and
  • Ensure the contribution of tourism to the socio-economic development and continued improvement of quality of life in the Kingdom of Swaziland

About Lloyd Orr Communications
Established in 1996, Lloyd Orr Communications is Southern Africa’s leading travel, leisure and lifestyle communications agency.   Successfully delivering measureable results for tourism organisations and companies for nearly two decades, Lloyd Orr’s clients include the Dubai Department of Tourism and Commerce Marketing, Thebe Reed Exhibitions, the Association of Southern African Travel Agents (ASATA) and now the Swaziland Tourism Authority.

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