Sensitive skin isn’t caused by just one thing, but by a range of factors, which could include but are not limited to extreme weather temperatures, hot water, harsh soaps, underlying skin conditions and stress. With most of us having experienced, or currently experiencing, the latter over the last two years, it’s no wonder our skin is bearing the brunt of it.

Heritage skincare brand Clere stepped up during the early days of South Africa’s COVID-19 crisis and created Clere Pure & Protect, which included an alcohol-based instant hand sanitiser to cleanse and protect all skin types offering 99.99% germ protection. Now, the Pure & Protect range has extended to include Clere Pure & Protect Aqueous Cream specially formulated for all skin types including sensitive skin, babies’ skin, and can be used on the face and body.

“We’re so excited to launch this product to market. A natural extension to our range, we know our consumers are looking for a one tub skincare solution for the whole family, and are confident this product will deliver,” explains Clere Pure & Protect brand manager Miso Mchunu.

Clere Pure & Protect Aqueous Cream is approved by the Allergy Foundation of South Africa, dermatologically approved, fragrance, colourant, and paraben free, meaning it’s gentle for babies’ soft skin and effective for all adult skin types.

Generally drier than other skin types, sensitive skin can be susceptible to dry skin conditions. Red and itchy skin is common in children but can occur at any age and tends to flare up periodically. “We know that many people with sensitive skin develop very uncomfortable conditions. That’s why it was so important for us that this very mild and Hypo-allergenic product addressed this issue while still coming in at an affordable price point our consumers know and appreciate,” Mchunu adds.

Mchunu provides the following additional tips to help those with sensitive skin:

  • Take short five-to-10-minute showers or baths using warm, not hot water. Clere’s Pure & Protect Aqueous Cream can be used in place of a soap in the case of very sensitive skin.
  • Gently pat yourself dry after a shower, avoid rubbing as this can irritate your skin, and apply your aqueous cream right away.
  • Moisturise regularly. Hypo-allergenic, colourant and fragrance-free products like Clere Pure & Protect Aqueous Cream will help reduce dryness without irritating your sensitive skin.
  • Gentle, fragrance-free products should apply to everything you use in your daily life i.e., soaps, laundry detergent and opt for essential oils rather than perfumes.
  • Test new products on a discreet area of your skin at least one day before trying a full application.
  • Wear rubber gloves. If you have to immerse your hands in water or are using harsh washing liquid, wearing gloves can help protect your skin.
  • Cover as much skin as possible in cold or windy weather. Winter can be especially drying to skin, so be sure to wear a scarf, beanie, and gloves when you go out.
  • Use Clere Pure & Protect Aqueous Cream as often as necessary when skin is very dry.

Clere Pure & Protect Aqueous Cream is available at Pick n Pay stores and selected Spars at a RRSP of 39.99

For more from Clere Pure & Protect visit their website

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