Born in 1991, and driven by the mantra "Everything that is essential. And nothing that is not", for four decades adidas Equipment has embodied the pioneering ethos of the Three Stripes. Now, in 2025, the trailblazing line has returned, this time uniting the pioneers of today across sport, music, and streetwear, delivering only the best…
Get ready for the year's biggest sale as adidas launches Black Friday to the public from Tuesday 19 November, offering discounts of up to 50% off on a wide range of footwear, apparel, and accessories across all categories, including men's, women's, and kids' styles. This limited-time sale is the perfect chance to start holiday shopping…
adidas is thrilled to announce the release of its original docuseries, "Road to Paris." This captivating six-part series offers an exclusive look into the lives of six distinguished adidas athletes as they prepare for the 2024 Paris Olympic Games, set to take place in July/August .
As team South Africa heads to Paris 2024 for…
The latest drop in the Bad Bunny and adidas collaboration is a bold interpretation of the classic Campus silhouette. The Last Campus is the latest, and the last of the longtime adidas staple, released just in time for Bad Bunny's Most Wanted Tour.
The bold brown colorway was inspired in part by the signature brown…
adidas is thrilled to announce the release of the second episode of its original docu-series, "Remember My Name." This five-part series delves into the narratives of five distinguished female athletes, not only commemorating their remarkable accomplishments as South African athletes in their respective disciplines but also shedding light on the challenges faced by women in…
Featuring the latest adidas technology and innovation, the ADIZERO BOSTON 12 provides that race day feeling in training runs, whilst the ADIZERO ADIOS 8 is built for speed on race day
Developed with and for elite runners, the ADIZERO BOSTON 12 was tested across 19 sessions with adidas' professional athletes in Kenya
adidas introduces the…
Today, adidas is unveiling Move For The Planet; a new global initiative that will harness the collective activity of sporting communities across the world.
adidas is encouraging people to turn activity into action as it pledges to donate €1 to Common Goal for every 10 minutes of activity logged across 34 sports in the adidas…
Today, adidas announced the return of its highly anticipated Members Week, putting its adiClub community front and centre by offering early access to unique experiences and exclusive product ranges.
The dedicated week will take place around the world from 27 April until 4 May, rewarding its over 300 million adiClub members. Available to all that sign…
For decades, adidas' iconic Superstar, Gazelle, and Forum franchises have stood proud as symbols of culture and community – entering the zeitgeist as game changers and continually pushing the boundaries ever since. For Spring/Summer 2023 adidas Originals has brought all three silhouettes together under its latest "Home of Classics" campaign.
The campaign features a cast…
adidas and South African luxury designer Thebe Magugu unite for the second launch of their FW22 collection. Influenced by the idea of unbridled joy and freedom, this drop sees the iconic Bird of Paradise Plant print, brought to life in a vivid palette of graphic accents that celebrate his culture, upbringing, and identity. The collection…