The festive season proved once again that small acts can lead to extraordinary impact. Through the Toys R Us and Babies R Us Add Joy CSI campaign, customers nationwide raised R441,505 during the festive season in support of Reach For A Dream , contributing to the organisation's ongoing work supporting children living with…
The first year of a baby's life is a rollercoaster of emotions, milestones, and new learning experiences. From the moment parents find out they're expecting to the first smiles, giggles, and steps, the journey is filled with incredible moments—but it can also be overwhelming.
How do you know if your baby is getting enough sleep?…
Protecting Precious Cargo: Babies R Us and Joie Return with Nationwide Baby on Board Car Seat Safety
Road safety remains a critical concern in South Africa, with thousands of lives lost each year due to road accidents. According to the Road Traffic Management Corporation (RTMC), road crashes claim over 12,500 lives annually, with children being among the most vulnerable passengers.
To address this, Babies R Us has partnered with car…
Calling all new and expecting parents. The much-loved Babies R Us Real Mama Club event series is back and bigger than ever, with 12 exciting events taking place nationwide from April to November.
Now in its fourth year, this must-attend event is designed for moms and dads who are expecting or navigating the first…
Over Half a Million Raised for Reach For A Dream
Toys R Us and Babies R Us customers have collectively raised a remarkable R519,930 for the NPO Reach For A Dream Foundation, by simply adding just R5 to their shop over the festive season, across 49 Toys R Us stores nationwide.
This is the third…
Helping South Africa's Most Vulnerable Newborns This Preemie Month
In honour of Preemie Month this November, Babies R Us at Toys R Us, is continuing their Corporate Social Investment (CSI) initiative aimed at supporting premature babies and their families. In the spirit of giving back, Babies R Us offered customers the opportunity to…
Black Friday Deals: Biggest Savings of the Year!
Get ready, parents, gift givers, and holiday shoppers! Toys R Us and Babies R Us Black Friday deals are here and bigger than ever, with massive savings running for an entire week, from 25th November to 1st December. This year's sale includes up to 70% off…
Generational shift in parent buying behaviour
Generational influences continue to shape consumer behaviour, as both Gen Z and millennial generations take the reins of parenthood, their differing approaches are reshaping the market for baby products, according to Babies R Us.
Gen Zer's (born approximately between 1997 and 2012) and Millennials (born approximately between…
400 Care Bags Donated to Rahima Moosa Mother and Child Hospital in Johannesburg
Babies R Us has delivered four hundred mom care bags to the Rahima Moosa Mother and Child Hospital in Johannesburg to mark Pregnancy Awareness Month.
This initiative forms part of the annual Babies R Us Preemie Heart Campaign, which allows customers to buy…
Be cautious of certain items that may have been recalled.
The second-hand infant goods market in South Africa is rapidly growing, providing much-needed affordable products and financial relief for families across the country who are struggling with the rising cost of living.
First-time parents in South Africa spend on average upwards of R100,000 a year to…