Barbie brand honuors the profound impact of sports in igniting confidence among young girls by:
Honoring nine women in sports who have broken boundaries around the world with one-of-a-kind Role Model dolls
Partnering with VOICEINSPORT to keep girls in sports through mentorship
Introducing doll assortments highlighting fan-favorite careers in sports…
Mattel, Inc. (NASDAQ: MAT) announced today its kickoff to celebrate the 65th anniversary of Barbie and over six decades of breaking down boundaries and inspiring girls through storytelling, encouraging them to be confident, daring, brave and legendary.
Since the brand's inception, Barbie has helped girls explore their limitless potential through different roles and narratives – from…