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Tag: Black Friday

How to send email promotions for Black Friday that delivers results (without overwhelming your customers)

How to send email promotions for Black Friday that delivers results (without overwhelming your customers)

Black Friday is one of the busiest times in the inbox. To stand out without overwhelming customers, businesses need to balance relevance, urgency, and value. The smartest brands are rethinking promotional mailers through tested strategies and data-driven personalisation. Everlytic, South Africa's go-to email marketing platform for bulk messaging, omnichannel marketing, and communication automation have some…

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Financial literacy is our best defence against Black Friday overspending

Financial literacy is our best defence against Black Friday overspending

Black Friday is almost here, and pretty soon the entire world will be engulfed in the annual shopping extravaganza with haughty of promises, deep discounts, jaw-dropping deals, and an opportunity to overindulge in retail therapy. But as the Black Friday hype ramps up, Jessica Pillay, Financial Adviser from Momentum Financial Planning, says the need for…

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