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Tag: BrandMapp

South Africa’s consumer-class women are rewriting the rules of modern womanhood

While the Trad Wife has become a global social media archetype, the reality of consumer class women in South Africa tells a grittier story of modern womanhood. While almost half of women living in households with R10k+ monthly income are mothers raising the next generation, paid work is the norm not the exception. There's also…

BySpice4Life NewsAugust 12, 20260Comments

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SA consumer class still loves the Big Screen

Asked about their favourite interests and pastimes, the South African consumer class ranks movies at number 3 in their top 5, just behind music and travel. This is according to BrandMapp, the largest dataset tracking the behaviours and preferences of South Africans living in households with a monthly income of R10k and upwards. But has…

BySpice4Life NewsAugust 26, 20250Comments

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Five Things You Might Not Know About SA’s Youth Consumer Class

Young South Africans between 18 and 37 years, internet-connected and living in households with incomes of R10k+ a month, now make up the majority of the country's tax paying base. This 'youth consumer class', a blend of older Gen Zs and younger Millennials, were born into democracy and are now old enough to carry its weight.…

BySpice4Life NewsJune 24, 20250Comments

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South Africans Are Sticking To Hybrid Work

Work from home was a necessity in the lockdown stages of the pandemic era, and it showed that knowledge workers could maintain productivity levels surrounded by their families, pets and creature comforts. Since then, corporations have made a concerted effort to get people back in the office, touting the benefits of in-person interactions, watercooler chats,…

BySpice4Life NewsJanuary 31, 20240Comments

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ARE WOMEN BETTER SHOPPERS THAN MEN?

60% of women said they look for sales when grocery shopping, versus just 48% of men. Could this indicate that women have the edge when it comes to shopper sophistication? This comes from a 2021 BrandMapp survey of over 30 000 middle-class (+R10 000 household income) adults by WhyFive. The same survey shows women are more likely to use…

BySpice4Life NewsAugust 22, 20220Comments

Tag: BrandMapp

South Africa’s consumer-class women are rewriting the rules of modern womanhood

SA consumer class still loves the Big Screen

Five Things You Might Not Know About SA’s Youth Consumer Class

South Africans Are Sticking To Hybrid Work

ARE WOMEN BETTER SHOPPERS THAN MEN?

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