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Tequila’s Sunrise
Food & Wine

Tequila’s Sunrise

Tequila is having its moment in the sun and its rise in popularity in South Africa reflects the evolving tastes of consumers who are seeking more sophisticated, versatile and premium spirit options. As we witness a boom in the global tequila market, with projected growth from $19.76 billion in 2022 to $30.06 billion by 2028,…
October 17, 20240Comments

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DIAGEO SA PARTNERS WITH SMIRNOFF 1818 AND SABC'S UZALO TO PROMOTE RESPONSIBLE CONSUMPTION
Food & Wine

DIAGEO SA PARTNERS WITH SMIRNOFF 1818 AND SABC’S UZALO TO PROMOTE RESPONSIBLE CONSUMPTION

Diageo SA, the leading spirits company together with its number one vodka, Smirnoff 1818, has partnered with the SABC's number one soapie, Uzalo, to promote responsible drinking through its DrinkiQ campaign.  The DrinkIQ initiative uses both the massive following of Uzalo (about 8million viewers) and entrenched brand appeal of Smirnoff to encourage consumers to know more…
September 23, 20210Comments

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