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Tag: Domaine Rautenbach

How coffee is evolving in South Africa and what the next generation is really looking for

How coffee is evolving in South Africa and what the next generation is really looking for

By Domaine Rautenbach, Senior Brand Manager for Jacobs South Africa’s coffee market is undergoing its most significant transformation in decades. What was once a category defined by necessity and routine is now being reshaped by premiumisation, personalisation and purpose. Locally, the coffee market is projected to exceed USD 500 billion by 2030, driven largely by younger…

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