THE ICONIC 3D DESIGN FROM 1996
G-Star RAW announces the relaunch of their G-Star Elwood jeans. Reintroducing the original 3D design from 1996 to the generation of today.
The G-Star Elwood – with its 3D denim design that catapulted the brand onto the cultural radar back in 1996 - has returned with a fresh…
‘More or Less’ exhibition spotlights the endless possibilities of denim and the tension between the desire for more but the need for less.
Denim brand G-Star RAW and leading artist and designer Maarten Baas have teamed up to create a series of thought-provoking design and art pieces made from denim waste. Set to be unveiled…
Last year, G-Star RAW successfully launched a pilot of their Certified Tailors program across the Netherlands. The tailors provide free G-Star jeans repairs to their customers, subsidized by the brand. After an impressive start, they will launch the program in South Africa this summer. A RAW Responsibility Currently, G-Star RAW is recruiting tailors in Johannesburg,…