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Tag: G&G Digital

3-STEP MARKETING TOOLKIT FOR REGULATED INDUSTRIES

3-STEP MARKETING TOOLKIT FOR REGULATED INDUSTRIES

Marketing professionals have always been creative problem solvers, and these skills need to be ramped up when operating in regulated industries such as pharmaceuticals, healthcare, finance, insurance and hospitality. Stringent laws and regulations, not to mention lengthy approval processes, can seem like too many obstacles in the way of highly effective creative communication campaigns. "Marketing…

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WHY LESS IS MORE ON SOCIAL MEDIA

WHY LESS IS MORE ON SOCIAL MEDIA

 There's no doubt that social media is an essential component of all business-to-consumer marketing and communications strategies, however, the big question is: How many channels are enough?  A recent study by Hootsuite found that oversaturating social media with brand content––especially repeated content––across many channels, causes audiences to zone out, skip content, and, worst of all,…

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