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Tag: G&G Digital

HOW TO ALIGN YOUR BRAND WITH PURPOSE-DRIVEN CONSUMERS

Today's discerning customers have high expectations from the brands they choose to associate with. According to the 2020 Consumer Culture Report, 71% of customers prefer to buy from brands that align with their values, while 83% of Millennials stress the importance of value alignment.1 When values don't align, customers will shift quickly and are not afraid…

BySpice4Life NewsNovember 8, 20210Comments

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3-STEP MARKETING TOOLKIT FOR REGULATED INDUSTRIES

Marketing professionals have always been creative problem solvers, and these skills need to be ramped up when operating in regulated industries such as pharmaceuticals, healthcare, finance, insurance and hospitality. Stringent laws and regulations, not to mention lengthy approval processes, can seem like too many obstacles in the way of highly effective creative communication campaigns. "Marketing…

BySpice4Life NewsOctober 13, 20210Comments

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WHY LESS IS MORE ON SOCIAL MEDIA

There's no doubt that social media is an essential component of all business-to-consumer marketing and communications strategies, however, the big question is: How many channels are enough? A recent study by Hootsuite found that oversaturating social media with brand content––especially repeated content––across many channels, causes audiences to zone out, skip content, and, worst of all,…

BySpice4Life NewsAugust 24, 20210Comments

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WHAT BRANDS SHOULD KNOW ABOUT IMAGE AND VIDEO SEO

For many Internet users, buying a new product or service starts with an online search query. In fact, 46% of product searches begin on Google.1 After a search query, search engines return the best possible search results. For brands to achieve maximum online visibility of their products and services, they need to optimise their website and…

BySpice4Life NewsMay 11, 20210Comments

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ENHANCING BRAND VALUE THROUGH ADVOCACY CAMPAIGNS

By Michael Gullan, Co-founder and Managing Director of G&G Digital Brand advocacy is a powerful marketing channel at the intersection of e-learning, loyalty and incentives. Leading local and global brands are recognising its value and including brand advocacy in their strategies, with proven results. A Deloitte survey indicates that 71% of Millennials are comfortable with…

BySpice4Life NewsApril 2, 20200Comments

Tag: G&G Digital

HOW TO ALIGN YOUR BRAND WITH PURPOSE-DRIVEN CONSUMERS

3-STEP MARKETING TOOLKIT FOR REGULATED INDUSTRIES

WHY LESS IS MORE ON SOCIAL MEDIA

WHAT BRANDS SHOULD KNOW ABOUT IMAGE AND VIDEO SEO

ENHANCING BRAND VALUE THROUGH ADVOCACY CAMPAIGNS

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