Few retail stories embody the nation's spirit of resilience and community quite like Cape Union Mart. What began in 1933 as a small store wedged between retail giants on the corner of Cape Town's Mostert and Corporation streets has evolved into one of South Africa's most cherished institutions through a commitment to values that have…
The K-Way Supporters Club is here – a collective powered by fans from every sport, every code, and every community across the nation. As part of the launch, K-Way presents the Supporters Capsule and introduces a nationwide network: the K-Way Supporters Club.
Sport is more than a game in South Africa - it brings us…
The 2024 K-Way MaxiRace Cape Winelands proved to be a showcase of female strength and determination, with incredible performances by the leading ladies on the trails. Leading the charge was Lodelia Kombrink, who secured victory in the women’s 75km race just five months after giving birth to her daughter, Klara. Kombrink, who won the 120km…
Cape Union Mart continues to push fashion boundaries
Streetwear has been trending across many international fashion platforms, owing to its broad appeal to consumers around the world. That is why K-Way is helping South Africans stay cool this time of year with its new MMXXI Summer streetwear range. The latest addition to the brand’s popular…
Just over one month to go until the start of, what has been called the toughest 24km mountain race in South Africa, the K-Way 4 Peaks Mountain Challenge. Once again, the race promises to be a nail biter with previous race champions and record setters, Simon Tshabalala, Lucky Miya and Thabang Madiba returning to fight…
K-Way is 40 years old, or to be more accurate, 14,586 days old!
In celebration of this massive milestone, and of all of you showing the K-Way products the toughest love imaginable, K-Way has launched an exclusive 40 YEARS STRONG limited-edition clothing collection.
The new launch focuses on how the brand is proudly South African,…
Since forging one of the strongest trail running racing brands over the past 3 years when they partnered with the legendary SkyRun, K-Way have announced that they will now be taking bigger strides into trail racing by offering a full umbrella sponsorship for all of the races in the Pure Adventures stable. These races include…
South African outdoor technical brand K-Way is thrilled to lend its support and expertise to four inspiring South African women who will attempt to summit the world's highest mountain between March and April this year.
Cape Union Mart's K-Way, a leader in the production of premium, technical and specialised garments, has designed and manufactured bespoke…