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Tag: LIFT

Five years later, LIFT's beloved anthem by Zolani Mahola launches on streaming platforms

Five years later, LIFT’s beloved anthem by Zolani Mahola launches on streaming platforms

For the past five years, millions of South Africans have heard the same familiar melody moments before stepping off a LIFT flight. A soundtrack to arrivals, reunions, holidays, homecomings and new adventures, LIFT Me Higher has become woven into the passenger experience since the airline first took to the skies in 2020. Now, for the first…

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LIFT shares expert advice for aspiring fight attendants

LIFT shares expert advice for aspiring fight attendants

National Flight Attendant Day, on 31 May, celebrates the dedicated professionals who keep passengers safe, calm, and cared for at 36,000 feet. In celebration of National Flight Attendant Day, LIFT's  Esmé Eloff, Cabin Designated Examiner, discusses the career choice and offers aspiring aviation crew insight into what it really takes to become cabin crew in…

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Build-A-Bear South Africa conduct world's first ever Heart ceremony at 36,000ft

Build-A-Bear South Africa conduct world’s first ever Heart ceremony at 36,000ft

This May LIFT partnered with Build-A-Bear South Africa to deliver a first-of-its-kind onboard experience across two selected flights between Cape Town and Johannesburg.  Every passenger on-board these flights received a Build-A-Bear teddy bear once they boarded, culminating in the world's first ever Build-A-Bear "heart ceremony" performed at 36,000ft. For this exciting activation, teddies were pre-made…

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Flying soon? Check items for Lithium-Ion Batteries to avoid delays

Flying soon? Check items for Lithium-Ion Batteries to avoid delays

Globally, lithium-ion batteries have become a growing concern at altitude, prompting regulators worldwide to update how passengers may travel with products containing these batteries. This is due to potential risks associated with these batteries, including concerns around smoke, fire and heat production. From 1 January 2026, the International Air Transport Association (IATA) has implemented updated…

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