For the past five years, millions of South Africans have heard the same familiar melody moments before stepping off a LIFT flight. A soundtrack to arrivals, reunions, holidays, homecomings and new adventures, LIFT Me Higher has become woven into the passenger experience since the airline first took to the skies in 2020. Now, for the first…
National Flight Attendant Day, on 31 May, celebrates the dedicated professionals who keep passengers safe, calm, and cared for at 36,000 feet. In celebration of National Flight Attendant Day, LIFT's Esmé Eloff, Cabin Designated Examiner, discusses the career choice and offers aspiring aviation crew insight into what it really takes to become cabin crew in…
This May LIFT partnered with Build-A-Bear South Africa to deliver a first-of-its-kind onboard experience across two selected flights between Cape Town and Johannesburg.
Every passenger on-board these flights received a Build-A-Bear teddy bear once they boarded, culminating in the world's first ever Build-A-Bear "heart ceremony" performed at 36,000ft.
For this exciting activation, teddies were pre-made…
Globally, lithium-ion batteries have become a growing concern at altitude, prompting regulators worldwide to update how passengers may travel with products containing these batteries. This is due to potential risks associated with these batteries, including concerns around smoke, fire and heat production. From 1 January 2026, the International Air Transport Association (IATA) has implemented updated…
It's the final countdown to year-end, and as we prepare for the summer break, it's a suitable time to take note of things that tend to derail holiday trips. Every holiday season, many South Africans miss their flights - often due to last-minute rushes, longer check-in queues, or simple missteps. To help stay ahead of…
Special livery marks the launch of "May Your Wishes Come True", Disney's largest holiday campaign to date
Flights include special inflight kids activity pack, plush toy giveaways and more surprises.
The Walt Disney Company Africa and LIFT today unveiled a co-branded celebratory aircraft livery to kick-off Disney's biggest festive campaign to date in…