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Barbie® Introduces the First Blind Barbie Fashionista Doll, Allowing Even More Children to Tell Stories Through Play
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Barbie® Introduces the First Blind Barbie Fashionista Doll, Allowing Even More Children to Tell Stories Through Play

Mattel, Inc. (NASDAQ: MAT) announced today the addition of a blind Barbie doll, created to allow even more children to find a doll that represents them and inspire all children to tell more stories through play. This launch, representing the those with visual impairment is supported by the South African Guide-Dogs Association for the…
July 24, 20240Comments

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Barbie Celebrates Role-Model Athletes Who Have Broken Boundaries to Encourage Girls to Stay in Sports and Recognize Their Full Potential
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Barbie Celebrates Role-Model Athletes Who Have Broken Boundaries to Encourage Girls to Stay in Sports and Recognize Their Full Potential

Barbie brand honuors the profound impact of sports in igniting confidence among young girls by:   Honoring nine women in sports who have broken boundaries around the world with one-of-a-kind Role Model dolls Partnering with VOICEINSPORT to keep girls in sports through mentorship Introducing doll assortments highlighting fan-favorite careers in sports…
May 23, 20240Comments

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Barbie® Celebrates 65 Years of Inspiring Girls and launches new Role model dolls
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Barbie® Celebrates 65 Years of Inspiring Girls and launches new Role model dolls

Mattel, Inc. (NASDAQ: MAT) announced today its kickoff to celebrate the 65th anniversary of Barbie and over six decades of breaking down boundaries and inspiring girls through storytelling, encouraging them to be confident, daring, brave and legendary.    Since the brand's inception, Barbie has helped girls explore their limitless potential through different roles and narratives – from…
March 15, 20240Comments

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