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New Balance Debuts the 950 Featuring Cooper Flagg and Family
Lifestyle The Look

New Balance Debuts the 950 Featuring Cooper Flagg and Family

A new off-court sneaker inspired by basketball heritage, family, and everyday style.    New Balance announces the launch of the 950, a new court-inspired sneaker designed for a new generation. Rooted in mid-'80s basketball heritage and updated for modern wear, the 950 blends vintage design with contemporary versatility, delivering a clean and elevated look that transitions seamlessly…
July 3, 20260Comments

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Senior Product Designer Charlotte Lee shares a look into the making of the ABZORB 2000
Lifestyle The Look

Senior Product Designer Charlotte Lee shares a look into the making of the ABZORB 2000

New Balance’s latest campaign offers a glimpse into the design process of the ABZORB 2000. Voiced by Design Manager Charlotte Lee, the video showcases how the model was brought to life, from pulling archival inspiration to using new methods and technology to create the final product.   Several of New Balance’s most popular lifestyle…
February 20, 20260Comments

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Lifestyle The Look

New Balance Introduces the All-New Fresh Foam X 1080v15

A New Standard in Everyday Running Comfort and Performance New Balance is thrilled to introduce the totally revamped 1080v15, the ultimate running shoe that delivers long-term comfort for everyday runners. At the core of the 1080v15 is Infinion Foam, New Balance’s latest midsole technology engineered to deliver long-lasting cushioning and consistent performance over time. Built to maintain…
January 30, 20260Comments

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The Gator Run
Lifestyle The Look

The Gator Run

New Balance debuts the Gator Run, a bold new lifestyle reinterpretation of a classic sport heritage model that is unapologetically unconventional.  Originally released in 1982, this low-profile sneaker fuses together retro roots with a sense of eccentricity through unexpected textures, colours and visual cues that push the boundaries of traditional sportswear. Its iconic toothy soles are paired with a glossy patent leather upper, embossed with a bold crocodile print.The result…
January 16, 20260Comments

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New Balance Unveils Revolutionary Retail Experience at Canal Walk: Be Among the First to Explore the Future of Shopping!
The Look

New Balance Unveils Revolutionary Retail Experience at Canal Walk: Be Among the First to Explore the Future of Shopping!

New Balance is thrilled to announce the launch of its newest store at Canal Walk in Cape Town. New Balance brings its revolutionary retail concept, The Uncommonly Common Concept (UCC), which was first launched in Durban, to the vibrant city of Cape Town. The grand reopening of the Canal Walk store redefines the traditional shopping…
March 12, 20240Comments

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